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Even if you're wary of oil-based products, ​the best cleansing oils might change your mind and skin. Contrary to what you may think (looking at you, oily skin types!), these gentle face cleansers are perfect for all skin concerns, and can melt away stubborn makeup without stripping your skin or compromising your moisture barrier. How they work: The oil base pairs with a gentle surfactant and binds itself to dirt and shows stubborn makeup, sunscreen, and grime the way out. Massage thoroughly to dry skin, emulsify with water, and rinse to watch the buildup on your skin wash down the drain without disrupting your moisture barrier.

If you're especially oily or wear longwear makeup, consider double cleansing—a K-beauty staple, which is why Korean cleansing oils are so good (and popular!)—and follow up with a water-based cleanser to reveal a soft, smooth canvas for the rest of your skin-care routine. Ready for the gentlest cleanse of your life? Keep reading to discover our favorites of all we've tested.

Our Top Cleansing Oils

• Best Overall: Man:yo Cleansing Oil, $29
• Best for Face and Body: La-Roche Posay Cleansing Oil, $20
• Best for Clogged Pores: Hanskin AHA Pore Cleansing Oil with PHA, $24
• Best For Waterproof Makeup: Dieux Ethereal Cleansing Oil, $28
• Best Fragrance-Free: Haruharu Wonder Black Rice Moisture Cleansing Oil, $16
• Best for Acne-Prone Skin: Tatcha Pure One Step Camellia Cleansing Oil, $50

Frequently Asked QuestionsAccordionItemContainerButtonLargeChevron

• What is a cleansing oil?
• How is a cleansing oil different from a cleansing balm?
• Who can use cleansing oils?
• How do I use a cleansing oil?
• How often should I use a cleansing oil?
• Can cleansing oils clog my skin?
• Is double-cleansing worth it?
• Do I need to double-cleanse when using a cleansing oil?
• Meet the experts
• How we test and review products
• Our staff and testers

Best Overall: Man:yo Cleansing Oil

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Manyo Factory

Pure Cleansing Oil

$18

Amazon

$23

Ulta Beauty

Why this is our top pick: Brought to you by the magic of Korean skin care, Man:yo's Cleansing Oil transforms from a silky oil into a luxe, cleansing milk that targets blackheads and whiteheads without clogging your precious pores. Packed with 14 antioxidant-rich plant oils, the formula moisturizes and plumps the skin, while argan kernel oil regulates sebum (a.k.a. oil production) and supports cell regeneration for your smoothest complexion yet. It’s great for all skin types, including acne-prone, so it deeply cleanses without irritating your skin like acid-infused exfoliating options might. Pro tip: When applying, spend extra time on your nose and its nooks and crannies—prime real estate for blackhead buildup.

Allure senior news editor Nicola Dall’Asen using Man:yo’s Pure Cleansing Oil

Nicola Dall'Asen

Dall’Asen after using Man:yo’s Pure Cleansing Oil

Nicola Dall'Asen

Tester feedback from senior news editor Nicola Dall'Asen

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“Oil cleansing for a few minutes every single night has taken my skin from good to great, and Man:yo's Pure Cleansing Oil has been my go-to. When my pores are particularly clogged, I can physically feel the sebum and dirt coming out after rubbing a couple of pumps of this gentle formula into my skin. It's the only reason my facialists are always telling me there's no need for extractions." —Nicola Dall'Asen, senior news editor

More to know

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• Key ingredients: argan kernel oil, jojoba seed oil, olive oil
• Who it's for: people with blackheads
• Fragrance-free: yes
• Additional benefits: makeup-removing
• Size: 6.7 oz.
• How often to use: daily

Best for Face and Body: La-Roche Posay Lipikar AP+ Gentle Foaming Cleansing Oil

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La Roche-Posay

Lipikar AP+ Gentle Foaming Cleansing Oil

$20

Amazon

$22

Ulta Beauty

$20

Dermstore

Why it's worth it: Can we get a round of applause for the La Roche-Posay Lipikar AP+ Cleansing Oil? This oil from the beloved French pharmacy brand is deeply hydrating, non-stripping, and leaves your skin feeling soothed and smoothed for up to 24 hours. It's gentle enough to use on babies as young as two weeks and is accepted by the National Eczema Association.

This foaming cleanser can also be used on your body, making it an ideal two-in-one shower routine staple. Take it from Divya Shokeen, MD, a California-based, board-certified dermatologist, who referred to this pick as a “gentle, nourishing shower oil [that] is free from soap, sulfate[s], and parabens.”

Allure contributing commerce editor Deanna Pai using La-Roche Posay’s Lipikar AP+ Gentle Foaming Cleansing Oil

Deanna Pai

Pai after using La-Roche Posay’s Lipikar AP+ Gentle Foaming Cleansing Oil

Deanna Pai

Tester feedback from contributing commerce editor Deanna Pai

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"I’m obsessed with this oil-based cleanser, which not only rinses away my more stubborn makeup and sunscreen with ease but also has a really nice, satisfying lather. And it just works: Even when I've got a full-eye look, I never have to go back in to swipe away residue from my lashes. I usually follow it with a foam cleanser for a little double-cleansing action, and they’ve been a home-run for my acne-prone skin." —Deanna Pai, contributing commerce editor

More to know

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• Key ingredients: La Roche-Posay prebiotic thermal water, niacinamide, shea butter, glycerin
• Who it's for: people with dry skin
• Fragrance-free: yes
• Additional benefits: can be used on body
• Size: 13.5 oz.
• How often to use: daily

Best for Clogged Pores: Hanskin AHA Pore Cleansing Oil with PHA

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Hanskin

PHA Pore Cleansing Oil

$27

Ulta Beauty

$27

Soko Glam

Allure commerce editor Sarah Han using Hanskin’s AHA Pore Cleansing Oil with PHA

Sarah Han

Why it's worth it: When your skin’s feeling seriously congested, Hanskin’s PHA Pore Cleansing Oil is the kind of product you’ll want on standby. It lightly exfoliates to slough away dead skin cells and blackheads, but thanks to polyhydroxy acid (which penetrates the skin more slowly than its sister acid, alpha hydroxy acid), the formula is still gentle enough for sensitive skin. It also includes breakout-fighting tea tree oil, balanced by jojoba oil and camellia japonica flower extract to keep skin conditioned and calm.

Tester feedback from commerce editor Sarah Han

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“Hanskin has a corresponding cleansing oil for every acid, but I prefer the PHA for my nighttime routine because it’s the gentlest of the bunch. I’ve been trying to up my exfoliating game, and incorporating a cleanser that helps unclog congested pores and reduce the look of my plentiful blackheads is a super easy way to do just that. (I use a cleansing oil every day after all!) It truly melts all of my makeup and sunscreen off, and my skin feels clean but not tight and ready for its second cleanse, and all that follows.” —Sarah Han, commerce editor

More to know

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• Key ingredients: PHA, jojoba seed oil, sunflower seed oil, camellia japonica flower extract
• Who it's for: all skin types, but especially people with blackheads and sensitive skin
• Fragrance-free: yes
• Additional benefits: removes makeup without causing eye irritation, fights breakouts, hydrating
• Size: 10 oz.
• How often to use: daily

Best For Waterproof Makeup: Dieux Ethereal Cleansing Oil

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Dieux

Ethereal Cleansing Oil

$28

Sephora

$28

Dieux

Why it's worth it: All the cleansing oils on this list can melt down makeup, but Dieux’s Ethereal Cleansing Oil goes extra hard on your waterproof looks, so you spend less time scrubbing your glam off and more time on the rest of your skin-care steps. Its power comes from a double emulsifier complex that melts makeup off in seconds, no harsh rubbing required. During testing, our editors found that it removed every trace of makeup without leaving behind an oily residue. So, you're in luck if there's a time crunch. However, if you're the acne-prone type, we recommend going in with your fave cleanser as a second step to make sure your skin is extra clean.

Allure senior beauty editor Jesa Marie Calaor using Dieux’s Ethereal Cleansing Balm

Jesa Marie Calaor

Calaor after using Dieux’s Ethereal Cleansing Balm

Jesa Marie Calaor

Tester feedback from senior beauty editor Jesa Marie Calaor

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“The combo of sunscreen, bb cream, liquid blush, and water-resistant eye makeup makes taking my face off at the end of the day challenging without a cleansing oil. This unscented formula melts all of the above down in seconds—thoroughly sweeping them away and leaving behind a silky finish. I appreciate its pump nozzle, which makes it easy to dispense just the right amount of oil I need for my face and neck.” —Jesa Marie Calaor, senior beauty editor

More to know

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• Key ingredients: instant dissolve complex, double cleanse emulsifier complex
• Who it's for: all skin types, people who wear full-glam makeup looks
• Fragrance-free: yes
• Additional benefits: softening, great for sensitive skin
• Size: 3 oz.
• How often to use: daily

Best Fragrance-Free: Haruharu Wonder Black Rice Moisture Cleansing Oil

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Haruharu Wonder

Black Rice Moisture Cleansing Oil

$16

Amazon

$25

Nordstrom

Han using Haruharu Wonder’s Black Rice Moisture Cleansing Oil

Sarah Han

Why it's worth it: Not into scent? No problem: Massage in Haruharu’s Wonder Black Rice Moisture Cleansing Oil, which cleanses pores while moisturizing your skin with its star ingredient, fermented black rice extract. This key addition to its formula is rich in antioxidants, minerals, and proteins that address both skin tone and texture. For an added moisture boost, this formula is also infused with olive, sunflower seed, macadamia seed, and jojoba seed oils, along with tocopherol for an extra dose of antioxidants.

Tester feedback from Han

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“The key characteristic of a good cleansing oil? A super silky formula that breaks down your toughest makeup with tugging—especially around the eyes—and washes away without an ounce of residue. Oh, and it doesn't hurt when they're fragrance-free for my sensitive girlies. The Haruharu Black Rice Moisture Cleansing Oil is one of my top recs for cleansing oils for these reasons, and because it just… delivers. There's nothing complicated about it, which is exactly what I need as I'm beginning my loaded nighttime skin-care routine. It melts away shimmer eye shadow, long-lasting gel liners, and every type of mascara in 10 seconds. It's a must even on my no-makeup, sunscreen-only days, too. A mainstay, as they say.” —Sarah Han, commerce writer

More to know

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• Key ingredients: rice bran extract, olive oil, sunflower seed oil, macadamia seed oil, jojoba seed oil
• Who it's for: normal-to-oily skin types, acne-prone skin types, those with dark spots and hyperpigmentation, mature skin types
• Fragrance-free: yes
• Additional benefits: brightening, tone-evening, firming
• Size: 5.07 oz.
• How often to use: daily

Best for Acne-Prone Skin: Tatcha Pure One Step Camellia Cleansing Oil

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Tatcha

Pure One Step Camellia Cleansing Oil

$50

Amazon

$50

Ulta Beauty

$50

Sephora

Why it's worth it: With Tatcha's signature blend of antioxidant-rich ingredients like rice bran oil, green tea, and algae, along with Japanese camellia oil, the Best of Beauty-winning Pure One Step Camellia Cleansing Oil offers a gentle yet thorough cleanse, leaving skin feeling dewy and smooth. "This ultralight oil cleanser did my skin good each and every morning, not only leaving it clean but noticeably less red, too," said one Allure tester while trying this product in her Japanese skin-care routine—no wonder it's a major beauty editor (and celeb) favorite.

Pai using Tatcha’s Pure One Step Camellia Cleansing Oil

Deanna Pai

Pai after using Tatcha’s Pure One Step Camellia Cleansing Oil

Deanna Pai

Tester feedback from Pai

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“If I'm wearing foundation, then I'm rinsing it off with this cleansing oil. The pump format makes it mess-free, and the formula itself melts away even my waterproof mascara without stripping my skin or, worse, leaving it feeling greasy.” —Deanna Pai, contributing commerce editor

More to know

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• Key ingredients: camellia oil, rice bran oil, rice ferment
• Who it's for: all skin types, but especially people with dry skin
• Fragrance-free: no
• Additional benefits: hydrating
• Size: 5 oz.
• How often to use: twice daily

More cleansing oils we love

Best for Dry Skin: Peach & Lily Ginger Melt Cleansing Oil

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Peach & Lily

Ginger Melt Cleansing Oil

$35

Ulta Beauty

$35

Peach & Lily

Why it's worth it: The Best of Beauty-winning Ginger Melt Cleansing Oil is a powerhouse for dry skin, thanks to sunflower seed oil, which sinks into the skin for a nourished, never-stripped feel.. Other additions? Anti-inflammatory sunflower seed oil, an ingredient backed by Chesahna Kindred, MD, a Maryland-based board-certified dermatologist. She tells Allure it's an "essential oil that repairs the skin barrier." There are also two antioxidant-rich botanicals present in the formula, grapeseed oil and ginger root extract, to soften skin and guard against free radicals.

More to know

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• Key ingredients: ginger root extract, grapeseed oil, sunflower seed oil
• Who it's for: all skin types
• Fragrance-free: yes
• Additional benefits: gentle exfoliation
• Size: 5 oz.
• How often to use: twice daily

Best for Sensitive Skin: Eau Thermale Avène XeraCalm A.D Lipid-Replenishing Cleansing Oil

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Eau Thermale Avène

XeraCalm A.D Lipid-Replenishing Cleansing Oil

$46 $43 (7% off)

Amazon

Why it's worth it: Eau Thermale Avène's XeraCalm A.D Lipid-Replenishing Cleansing Oil is a favorite of New York City-based board-certified dermatologist Claire Chang, MD, who says that the product leaves skin feeling restored and soft. She shouts out the brand's mineral-rich Thermal Spring Water, as well as glycerin and omega-6 (a fatty acid found in linoleic acid that promotes a healthy barrier), which work together to calm and nourish your complexion after a long day of heavy sunscreen and makeup. This gentle cleansing oil can be safely used on newborns, so it's a worthwhile purchase for the whole family.

Tester feedback from shopping director Shanna Shipin

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“My daughter's pediatrician does not like to recommend products, but this is one she told us to try out—and it's helped both of us manage our crazy-itchy skin and eczema flare-ups for years! Oil-based washes are great for super sensitive people who don't do well with harsh surfactants (which create fun but often skin-stripping foamy lathers) and skin that can't be in the water for too long (I see you, dermatitis friends!). The nice thing is, when your barrier is highly compromised, you can follow up with Avène's XeraCalm A.D Lipid-Replenishing Cream out of the shower, which helps further reset your skin's microbiome and replenish its skin barrier." —Shanna Shipin, shopping director

More to know

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• Key ingredients: Avène thermal spring water, postbiotics, glycerin
• Who it's for: sensitive skin types
• Fragrance-free: yes
• Additional benefits: safe on babies
• Size: 14 oz., 25 oz.
• How often to use: daily

Best for Mature Skin: Tata Harper Nourishing Makeup Removing Oil Cleanser

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Tata Harper

Nourishing Makeup Removing Oil Cleanser

$78

Amazon

$78

Nordstrom

$78

Bluemercury

Why it's worth it: According to Gloria Lin, MD, a board-certified dermatologist at Schweiger Dermatology Group in New York City, Tata Harper's Nourishing Makeup Removing Oil Cleanser is one of the best facial cleansing oils on the market for mature skin. Why? It offers a firmer-looking complexion, thanks to high-quality ingredients like camellia oil, vitamins A, C, E, omega 3s, and squalane that soften lines and plump wrinkles. Together, these heavy hitters smooth texture and add a much-needed moisture boost for dry skin. A cool fact: The cleansing oil is formulated and packaged on Harper's 1,200 acre Vermont farm—no outsourcing needed.

More to know

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• Key ingredients: squalane, jojoba oil, green tea oil
• Who it's for: those dealing with age-related dryness and laxity
• Fragrance-free: no
• Additional benefits: skin-evening
• Size: 4 oz.
• How often to use: twice daily

Frequently Asked Questions

What is a cleansing oil?

"Cleansing oil" refers to oil-based face washes that replenish moisture and gently remove makeup, excess sebum, and sunscreen. According to Shereene Idriss, MD, a New York City-based board-certified dermatologist, cleansing oils don't strip your skin of its natural moisture, which is essential for a plump, smooth, and fine line-free complexion. "Cleansing oils usually contain an oil base, along with a traditional skin-cleansing ingredient called a surfactant, which helps bind to dirt on the skin and remove it without disrupting the skin barrier," Joshua Zeichner, MD, director of cosmetic and clinical research at Mount Sinai Hospital in New York City, explains further.

How is a cleansing oil different from a cleansing balm?

Both of these cleansers tend to be oil-based and usually contain emulsifiers (substances that stabilize mixtures of oil and water), which turn their formulas milky when in contact with water and rinse away makeup, sunscreen, and excess oil. They’re both very similar, but the main difference between a cleansing oil and a cleansing balm is in their texture. “This reflects that cleansing oil formulas incorporate lighter weight oils than balm formulas,” says Noëlle Sherber, MD, a board-certified dermatologist based in Washington, D.C.

Who can use cleansing oils?

In short, everyone! If you have oily or acne-prone skin, the concept of slathering on any oil-based products like cleansing oils might seem counterintuitive—but think again. "Because makeup and sebum are lipophilic [meaning they dissolve in oil], using an oil-based cleanser can be more effective," says David Kim, MD, a board-certified dermatologist in New York City.

While oil-based cleansers—or any cleansers, for that matter—don't stay on your face for too long, it doesn't hurt that most are infused with moisturizing ingredients, like jojoba seed oil, apricot kernel oil, and Centella asiatica extract, which actively nourish skin while giving it a deep clean. If you have sensitive skin, just check the label's ingredients list to ensure the formula doesn't contain any irritants like synthetic fragrances.

How do I use a cleansing oil?

Make sure you work your cleansing oil onto dry skin so it breaks down waterproof makeup, sunscreen, and dirt before emulsifying and rinsing off with lukewarm water, or gently wiping it away with a soft muslin cloth. Plus, since cleansing oil dissolves makeup, it's a great first step if you have product residue on your face. "Use it as a first step to remove all the makeup. Rub it in and massage it in circular motions for two to three minutes to get all the makeup off the skin," Dr. Kim advises.

How often should I use a cleansing oil?

Each product bears different usage instructions, so read the back of the bottle for details on how often to use your cleanser. Still, most cleansing oils are fine to use twice daily, but start once daily to see how your skin reacts to your new pick.

Can cleansing oils clog my skin?

If not rinsed off thoroughly, cleansing oils could potentially clog acne-prone skin, especially if the formula has a thicker feel, says Dr. Sherber. “If your skin is prone to congestion, then cleansing oils that leave an oily residue behind may have the potential to trigger acne, perioral dermatitis, or Malassezia folliculitis—sometimes called ‘fungal acne’,” she says. If you notice breakouts, she recommends switching to formulas that emulsify readily, meaning that they turn into a milky texture when you add water, which are more likely to rinse cleanly.

Is double-cleansing worth it?

Like with all skin care, whether you double-cleanse or not depends on your personal preferences and lifestyle. In case you need a refresher, double-cleansing—that is, starting your routine with a remove-it-all cleansing oil (or cleansing balm) to dissolve makeup, sebum, and sunscreen before going in with a water-based cleanser to remove remaining impurities—has gone from a niche Korean skin-care step to a mainstream practice over the past decade or so.

However, it's worth noting that double cleansing isn't for everyone's skin-care routines. If you have oily skin and/or wear makeup daily, you might find double cleansing every evening works just fine for you. However, Dr. Kim says that if your skin is normal to dry, or you're only an occasional makeup wearer, double cleansing daily isn't necessary. "Double cleansing [can be] very, very stripping to the skin," Rita V. Linkner, MD, a board-certified dermatologist at RVL Skincare in New York City, previously told Allure. "[Double cleansing always] needs to be followed up with a proper moisturizer to reinstall hydration immediately," she added.

Do I need to double-cleanse when using a cleansing oil?

Double cleansing isn’t required, but Dr. Sherber says it’s a great idea for those with oily, acne-prone, and rosacea-prone skin types. “Since oil attracts oil, noncomedogenic cleansing oils can be helpful for oily skin types, and double cleansing can be a good strategy if skin doesn’t feel completely clean after cleansing oil alone,” she says.

Meet the experts

• Divya Shokeen, MD, a board-certified dermatologist based in California
• Claire Chang, MD, a board-certified dermatologist based in New York City
• Shereene Idriss, MD, a New York City-based board-certified dermatologist
• Gloria Lin, MD, a board-certified dermatologist at Schweiger Dermatology Group in New York City
• Chesahna Kindred, MD, a board-certified dermatologist based in Maryland
• Joshua Zeichner, MD, director of cosmetic and clinical research at Mount Sinai Hospital in New York City
• Noëlle Sherber, MD, a board-certified dermatologist based in Washington, D.C.
• David Kim, MD, a board-certified dermatologist at New York Dermatology Group in New York City
• Rita V. Linkner, MD, a board-certified dermatologist at RVL Skincare in New York City

How we test and review products

When Allure tests a product, our editors look at it from every angle in an effort to best serve you. We review ingredients, scrutinize brand claims, and, when necessary, examine peer-reviewed scientific and medical studies. In addition to testing each and every product that’s included in each and every review, we rely on experts who shape their fields, including dermatology, cosmetic chemistry, and medicine, to help us vet the ingredients and formulas.

For our list of the best cleansing oils, we considered each product's performance across five primary categories: product ingredients and efficacy, packaging, fragrance, texture, and product wear. Every product was determined to have excelled in each category by our editorial team, which is composed of in-house writers and editors as well as contributors—along with special consideration from dermatologists. To learn more information on our reporting and testing processes, read our complete reviews process and methodology page.

Our staff and testers

A beauty product is a personal purchase. You might be searching for a face cream to address persistent dryness or a new nail product to add to your Sunday self-care routine; you may simply be browsing around for the latest launches to hit the hair market. No matter what you seek or your individual needs and concerns, Allure wants to ensure that you love anything we recommend in our stories. We believe that having a diverse team of writers and editors—in addition to the wide range of outside testers and industry experts we regularly call upon—is essential to reaching that goal.

After all, can we really say a skin-care product is the "best" for people over 50 if the only testers we’ve solicited opinions from folks who have yet to hit 30? Can we honestly deem a high-end diffuser worthy of your hard-earned cash if it’s never been tested on curls? We're proud that our staff spans a wide range of ages, skin tones, hair textures, genders, and backgrounds, which means that we are able to fairly assess any beauty product that comes into the beauty closet.

Collage: Paula Balondo; Source images: Courtesy of Allure editors and brandsSave StorySave this storySave StorySave this story

The best hair protein treatments for curly hair work differently from your average deep conditioner or hair mask. While moisture-based products add water and softness to the outer layers of the strand, protein-rich masks rebuild the internal structure, patching holes in the hair's cortex left by heat tools, bleach, or constant manipulation. Think of it as reinforcement rather than hydration—they restore strength, improve elasticity, and help curls snap back into their natural pattern.

You'll know you need one when your curls feel mushy or gummy when wet, stretch like rubber, or refuse to hold a curl pattern—no matter how much conditioner you use. These are signs of protein loss (not dehydration!) and indicate a disrupted moisture balance. Protein treatments combat structural weakness, excessive porosity, and that limp, lifeless texture that even the best moisturizers can't fix.

Our Top Protein Treatments for Curly Hair

• Best Overall: Cécred Reconstructing Treatment Mask, $43
• Best for Brittle Strands: Amika The Kure Intense Strength Repair Mask, $44
• Best Leave-In Treatment: Matrix Instacure Anti-Breakage Porosity Spray, $25
• Best for Quick Repair: Dove Intensive Repair 10-in-1 Serum Hair Mask, $10
• Best for Chemical Damage: Redken Extreme Cat Treatment, $32
• Best for Frizzy Hair: Hask Keratin Protein Smoothing Deep Conditioner, $10
• Best for Tighter Curls: SheaMoisture Manuka Honey & Yogurt Hydrate + Repair Protein Power Treatment, $12

But here's the catch: Protein isn't something you can use freely. Overdo it, and your hair swings in the opposite direction, becoming stiff, rough, and brittle. So it’s imperative to choose the right formula for your curl type and damage level, and use it for the correct amount of time. Because this topic can be intimidating, we asked two hairstylists to break down the dos and don’ts and identify the best hair protein treatments for curly hair. Plus, we tossed in some tried-and-true picks from Allure editors’ hair-care routines.

Frequently Asked Questions

• How do you know when you need to use a protein mask?
• How often should you use a protein mask?
• What are the earliest red flags of protein overload you tell clients to watch for?
• Meet the experts
• How we test and review products
• Our staff and testers

Best Overall: Cécred Reconstructing Treatment Mask

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Cécred

Reconstructing Treatment Mask

$43

Ulta Beauty

$43

Cécred

Allure contributor Jailynn Taylor applying the Cécred Reconstructing Treatment Mask

Jailynn Taylor

Why we love it: When your hair has been pushed to its limit from bleach, color, or constant heat, Cécred’s Best of Beauty-winning Reconstructing Treatment Mask delivers a deep, structural reset. Its patent-pending bioactive keratin ferment, a blend of lactobacillus, hydrolyzed wool keratin, and honey, fills in the micro-cracks left by chemical or thermal damage, reducing breakage and restoring elasticity after just one use. Hydrolyzed rice protein helps defend against split ends, while sea buckthorn oil and squalane cushion the cuticle, so strengthening does not lead to stiffness.

Nashville-based hairstylist Krystal Marie says it “truly helps to repair structural damage and improve the look and feel of hair,” especially for anyone recovering from chemical treatments or regular heat-styling. For best results, she advises “separating freshly shampooed hair into four sections, working the product from ends to midshaft, and processing under a hooded dryer with a cap for 20 minutes before rinsing.”

Taylor before applying the Cécred Reconstructing Treatment Mask

Jailynn Taylor

Taylor after applying the Cécred Reconstructing Treatment Mask

Jailynn Taylor

Tester feedback from contributor Jailynn Taylor

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"When it comes to hair masks, I have to be extra selective because having locs means anything too drying or heavy can cause my locs to snap off. Brittle strands can lead to breakage, and lingering residue can cause buildup, odor, or worse, mold. Cécred’s Reconstructing Treatment Mask passed the test for me. Applied after shampoo and before conditioner, its formula rinses out cleanly, and I experienced way less shedding. My locs felt stronger, looked smoother, and had a subtle oud scent that wasn't overbearing." —Jailynn Taylor, contributor

Editor’s tip

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This is not a conditioner. It is a repair step used before conditioning, and the temporary stiff feel you get post-rinse is due to protein deposition. Follow with a conditioner to soften the hair.

More to know

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• Key ingredients: bioactive keratin ferment, hydrolyzed rice, sea buckthorn oil
• Who it’s for: chemically treated, heat-damaged, or severely weakened hair

Best for Brittle Strands: Amika The Kure Intense Strength Repair Mask

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Amika

The Kure Intense Strength Repair Mask

$44

Sephora

Allure senior commerce director Shanna Shipin applying the Amika The Kure Intense Strength Repair Mask

Shanna Shipin

Why we love it: Brittleness occurs when hair loses both moisture and structure, and Amika’s The Kure Intense Strength Repair Mask restores both in one step. A blend of mango, shea, and borage butters works with vegan proteins to help hair retain its shape, resist snapping, and replenish lipids lost to heat and color. Marie calls it a “one-two punch,” explaining, “This product improves strength and imparts moisture at the same time, so it’s ideal for those who don’t want to spend a lot of extra time with multiple products on wash day to give their hair the strength it needs.” She recommends applying it “to wet hair from the ends up to the mid-shaft and allowing it to process without heat for 10 minutes before rinsing thoroughly.” Because of its balanced formula, Marie adds, “this product can be used weekly, making it ideal as a regular maintenance product for highly porous hair.”

Shipin before applying the Amika The Kure Intense Strength Repair Mask

Shanna Shipin

Shipin after applying the Amika The Kure Intense Strength Repair Mask

Shanna Shipin

Tester feedback from senior commerce director Shanna Shipin

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“I’m a huge fan of Amika in general and tend to use the brand’s Hydro Rush products for everyday use; but because I so often heat-style my hair (we’re talking blow-dryer brushes, blow-dryers, and curling irons), keeping Amika’s The Kure on standby is nonnegotiable. It’s almost like a healthy hair trim in a pot, and it makes my split ends look renewed and my hair smoother and more hydrated overall. A little goes a long way since the product is super creamy and thick—I can cover my whole head with just a little scoop. It smells delicious, and even when I don’t leave it on for the full ten minutes (I tend to just do five because who has the time??), my hair still feels super soft and bouncy afterwards.” —Shanna Shipin, senior commerce director

Editor’s tip

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Animal-derived proteins, for example, keratin sourced from wool, bond more tightly to hair because they closely mimic the protein already in the strand, which can make hair feel rigid or overloaded if used too often. Vegan proteins reinforce more flexibly at the surface, supporting weak areas without creating that stiff, brittle effect.

More to know

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• Key ingredients: plant butters, vegan proteins
• Who it’s for: damaged, breakage-prone, dry hair

Best Leave-In Treatment: Matrix Instacure Anti-Breakage Porosity Spray

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Matrix

Instacure Anti-Breakage Porosity Spray

$26

Amazon

$25

Ulta Beauty

Why we love it: Matrix’s Instacure Anti-Breakage Porosity Spray targets damage where it shows up first, in the mid-lengths and ends. Liquid protein and provitamin B5 help fill in over-porous areas of the cuticle, making hair smoother, less prone to breakage, and easier to style. Hairstylist Annagjid “Kee” Taylor calls it “a must-have for strengthening over-processed hair while keeping it lightweight and smooth,” especially for dryness, chemical damage, or heat stress. She suggests applying it “on damp hair before styling to detangle, protect, and leave strands feeling strong and healthy.” Because the formula is feather-light and pH-balancing, it can be misted on weekly without buildup, making it ideal for fragile hair that needs reinforcing without weight.

Taylor applying the Matrix Instacure Anti-Breakage Porosity Spray

Jailynn Taylor

Taylor after applying the Matrix Instacure Anti-Breakage Porosity Spray

Jailynn Taylor

Tester feedback from Taylor

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“I limit how often I use traditional hair masks because they drag out my already long wash routine—applying, waiting, rinsing, and then trying to squeeze in a leave-in afterward is just too much, which is why Matrix’s Instacure Anti-Breakage Porosity Spray has become a game-changer for my locs. The spray goes on evenly, and I don’t have to rinse it out, so I get the benefits of a treatment without adding more steps or time to wash day. Since my locs are high-porosity and tend to show damage first at the mid-lengths, the formula allows for snapping, and is easier to retie and maintain.” —Jailynn Taylor, contributor

More to know

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• Key ingredients: liquid protein, provitamin B5, hydrolyzed wheat protein
• Who it’s for: dry, brittle, over-porous, high-porosity hair

Best for Quick Repair: Dove Intensive Repair 10-in-1 Serum Hair Mask

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Dove

Intensive Repair 10-in-1 Serum Hair Mask

$10

Amazon

$10

Walmart

Why we love it: Dove’s Intensive Repair 10-in-1 Serum Hair Mask, a 2025 Allure Best of Beauty Winner, is engineered for people who need repair on a clock. It delivers a noticeable change in softness and strength in the same minute you would normally use conditioner. Instead of sitting on top of the hair, the formula uses bio-protein care and glutamic amino serum to feed the fiber with usable amino acids that help refill structural gaps, while ceramides and conditioning agents smooth the cuticle so strands bend without snapping. The texture is dense and clingy, so it stays in contact long enough to work even in a short window, making it ideal for weekly “triage” when hair is showing clear signs of breakage, dullness, or post-color fatigue.

Tester feedback from executive beauty director Jenny Bailly

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"My bleached, gray, perimenopausal, very thirsty hair loves nothing more than a tall drink of the Dove 10-in-1 Serum Mask. Whenever I use it in place of my regular conditioner, my hair dries smooth and feels silky." —Jenny Bailly, executive beauty director

More to know

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• Key ingredients: glutamic amino serum, ceramides, coconut oil
• Who it’s for: damaged, chemically processed hair

Best for Chemical Damage: Redken Extreme Cat Treatment

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Redken

Extreme Cat Treatment

$34

Amazon

$32

Ulta Beauty

Why we love it: Bleach, relaxers, perms, and repeated color all strip away the internal support that keeps a strand from snapping, and Redken’s Extreme Cat Anti-Damage Protein Reconstructing Rinse-Off Treatment is formulated for that specific kind of damage. It uses strengthening ingredients, such as hydrolyzed wheat protein, that cling to weakened zones to provide temporary structure. Arginine and taurine work deeper to support the hair’s internal strength, so chemically stressed areas are less likely to give way under tension. Because the treatment is weightless and rinses clean, it can slot into a weekly routine without interfering with conditioner or causing buildup, making it realistic for already fragile, chemically compromised hair that cannot tolerate thick coatings.

Editor’s tip

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Hydrolyzed wheat protein is wheat protein that has been broken down into smaller fragments so it can actually attach to damaged areas of the hair shaft. Instead of just coating the surface, these smaller pieces act as temporary fillers, improving strength, smoothness, and elasticity without adding weight.

More to know

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• Key ingredients: hydrolyzed wheat protein, arginine, taurine
• Who it’s for: chemically damaged, repeatedly processed hair

Best for Frizzy Hair: Hask Keratin Protein Smoothing Deep Conditioner

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Hask

Keratin Protein Smoothing Deep Conditioner

$10

Amazon

Why we love it: Frizz is usually a sign that the cuticle is raised and unprotected, and Hask Keratin Protein Smoothing Deep Conditioner is a cheap but genuinely effective way to bring that surface back under control. The formula relies on keratin to smooth and reinforce the outer layer so strands lie flatter, while jojoba seed oil adds slip and seals in moisture to prevent frizz once hair dries. Hask "helps repair and smooth damaged hair while restoring shine and strength,” Taylor says, adding that it’s especially great “for anyone who uses heat often or has chemically treated hair that needs a weekly moisture boost.” The single-use packet makes it easy to use before a big event or after a rough wash day, and for best results, Taylor recommends, “apply after shampooing, let it sit for about 10 minutes, then rinse for softer, more manageable hair.”

More to know

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• Key ingredients: keratin, jojoba seed oil, coconut oil
• Who it’s for: frizzy, over-processed hair

Best for Tighter Curls: SheaMoisture Manuka Honey & Yogurt Hydrate + Repair Protein Power Treatment

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SheaMoisture

Manuka Honey & Yogurt Hydrate + Repair Protein Power Treatment

$12

Ulta Beauty

$12

Walmart

Why we love it: Because 3B to 4C curls are structurally fragile at every bend, the formulas that work best are those that pad the strand and fortify it before manipulation. That’s where SheaMoisture’s Manuka Honey & Yogurt Hydrate + Repair Protein-Strong Treatment comes in. A blend of shea butter, mafura oil, and baobab oil delivers dense, rich emollience that glides through coils, easing tangles and reducing friction-related breakage. Meanwhile, manuka honey and yogurt proteins help replenish strength where curls are most prone to bending stress, supporting elasticity and bounce. “It’s great for anyone who is dealing with breakage, dryness, or heat damage,” Taylor notes, recommending you use it “on damp hair, either under a steamer or in a cap, to let it really penetrate,” noting that “the results are always silky, shiny, and healthy-looking.”

Editor’s tip

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For kinkier textures, apply it in sections and rake with your fingers instead of a brush or comb so the butters and proteins absorb without added tension stress.

More to know

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• Key ingredients: manuka honey, yogurt protein, shea butter
• Who it’s for: dry, tightly coiled hair (3B to 4C)

Frequently asked questions

How do you know when you need to use a protein mask?

Marie explains that “hair strands that lack protein will often feel mushy or gummy when wet and pop/break easily when stretched or manipulated,” and she describes “boneless” hair that behaves like overcooked pasta as another clear indicator. Taylor adds that “you can tell it’s time for a protein mask when hair starts feeling weak, stretchy, or breaks easily when brushing or styling,” and notes that hair that looks dull and refuses to hold a style even when moisturized is another sign.

How often should you use a protein mask?

There isn’t one universal schedule. The cadence should change with the state of your hair. Marie explains that frequency is tied to what the hair is showing you, noting that “those with healthy, color-treated or chemically processed hair may only need to use a protein mask every other month,” while “those whose hair strands resemble the description above may need to opt for monthly treatments to strengthen and restore hair health.” Taylor aligns with that sliding scale, saying “for most people, once or twice a month is enough to keep hair strong without overloading it,” and adds that “if your hair is chemically treated or heat-styled often, you might use it weekly until it feels healthier.”

What are the earliest red flags of protein overload you tell clients to watch for?

Protein overload shows up in the feel and behavior of the hair before anything else. Marie warns that “hair that has started to feel rough or straw-like or is perpetually frizzy to the point that curls lack definition has likely experienced protein overload,” adding that “excessively dry, brittle hair that breaks easily and behaves like that of an uncooked pasta noodle” is another clear cue. Taylor points to the same shift in texture, noting that “the earliest signs of protein overload are when hair feels stiff, rough, or dry instead of soft and manageable,” and explains that if “hair feels brittle or lacks movement,” it is time to pull back on protein and reintroduce hydration.

Meet the experts

• Annagjid “Kee” Taylor, a bicoastal hairstylist based in Los Angeles and Philadelphia
• Krystal Marie, a hairstylist based in Nashville

How we test and review products

We always enlist a range of testers for our makeup vertical, but hair-care products and tools are another story. While there are certainly products that can be used across different hair textures, lengths, curl patterns, thicknesses, colors (natural and unnatural), and needs, hair products are often created with specific consumers in mind. Many are created in order to address a concern (dandruff, breakage, brittleness) or to work most effectively for a specific hair type (4C curls, wavy hair, gray hair). You wouldn't want to pick up a purple shampoo that's only been reviewed by someone with, say, auburn hair, or a diffuser that's never been tested by anyone with curls—right?

For our review of the best protein treatments for curly hair, we enlisted the help of multiple editors, writers, contributors, and hairstylists who have curly hair and/or experience working with curly-haired clients. Testers considered performance across four primary categories: efficacy, texture and experience, fragrance, and packaging. For more on what's involved in our reporting, check out our complete reviews process and methodology page.

Our staff and testers

A beauty product is a personal purchase. You might be searching for a face cream to address persistent dryness or a new nail product to add to your Sunday self-care routine; you may simply be browsing around for the latest launches to hit the hair market. No matter what you seek or your individual needs and concerns, Allure wants to ensure that you love anything we recommend in our stories. We believe that having a diverse team of writers and editors—in addition to the wide range of outside testers and industry experts we regularly call upon—is essential to reaching that goal.

After all, can we really say a skin-care product is the "best" for people over 50 if the only testers we've solicited opinions from folks who have yet to hit 30? Can we honestly deem a high-end diffuser worthy of your hard-earned cash if it's never been tested on curls? We're proud that our staff spans a wide range of ages, skin tones, hair textures, genders, and backgrounds, which means that we are able to fairly assess any beauty product that comes into the beauty closet.

Daniel EgneusSave StorySave this storySave StorySave this story

As a professional astrologer, people ask me all types of questions. Of the most common curiosities is, "What are the best zodiac signs?" along with its evil twin, "What are the worst zodiac signs?" While I appreciate any and all astrological inquiries, including zodiac signs' compatibility, let me set the record straight: In astrology, there are no winners or losers. In fact, when you enter the metaphysical realm (the world of stars, tarot cards, tea leaves, etc.), that black-and-white binary goes straight out the window. In this magical, mystical domain, we work with nuance.

Every sign is a powerful, vital piece in the puzzle that is the zodiac. The four elements—air signs, fire signs, water signs, and earth signs—all work together to create a comprehensive whole, which shows up in your life as your unique personality traits. Although astrology is an extremely complex study, the most fundamental principle centers on the 12 familiar star signs of the zodiac. Over the centuries, each sign has developed its own associations, including myths, animals, and colors, and its own characteristics. Every sign is illuminated by its point of view, complete with powerful strengths and exhausting weaknesses.

From an astronomical perspective, we know that the sun doesn't move, as its stability anchors the entire solar system. But from our vantage here on planet Earth, the sun is in constant motion. We can depend on its daily performance (including inspiring sunrises and dramatic sunsets), as well as its location in the sky. The position the sun occupied at your exact moment of birth is known as your sun sign (sometimes referred to as your star sign or birth sign) and it's the cosmic launching pad for both beginners and professional astrologers. (Your rising sign is another very important placement and you can read about it in our guide to rising signs here). Your sun sign is determined by your date of birth and represents your core personality, sense of self, basic preferences, romantic compatibility, and how you move through the world. This astrological placement sheds light on your innate gifts as well as your hard-to-see blind spots. Your joys, wishes, flaws, and fears make you special, and when your sun sign is combined with the other planets and placements in your birth chart it creates a distinctive celestial profile that serves as your cosmic fingerprint.

Got it? Good. Now let's take this to the next level. The 12 zodiac signs are also divided into sub-groups: four triplicities and three quadruplicities. If this seems a bit confusing, don't worry, there's a method to the madness. Triplicities refer to the four zodiac sign elements, of which there are three zodiac signs in each group: Fire Signs (Aries, Leo, Sagittarius), Earth Signs (Taurus, Virgo, Capricorn), Air Signs (Gemini, Libra, Aquarius), and Water Signs (Cancer, Scorpio, Pisces). Generally speaking, fire signs are passionate and exuberant, earth signs are practical and grounded, air signs are intellectual and curious, and water signs are intuitive and emotional.

Quadruplicities, also known as modalities, refer to the signs' qualities and where each zodiac sign occurs within its respective season. There are three modalities, with four zodiac signs in each: Cardinal (Aries, Cancer, Libra, and Capricorn) occurs at the beginning of a new season and is excellent at taking action and starting initiatives. Fixed (Taurus, Leo, Scorpio, and Aquarius) occurs in the middle of seasons and are known to be steady, consistent forces that maintain movement, and Mutable (Gemini, Virgo, Sagittarius, or Pisces) occurs at the end of a season and possess effortless fluidity well-suited to change and transformation.

As we continue layering astrological concepts, we uncover a rich and complex practice that delivers insight into our truest selves. Now, let's explore each sun sign's unique personality attributes, from the honorable to the…umm, kinda horrible? It's okay—we all have problems! Remember, darling, self-actualization begins with self-awareness, so read on to get to know yourself better and unlock the riches of your own special magic.

Jump to your sign:AccordionItemContainerButtonLargeChevron

• Aries (March 21 – April 19)
• Taurus (April 20 – May 20)
• Gemini (May 21 – June 20)
• Cancer (June 21 – July 22)
• Leo (July 23 – August 22)
• Virgo (August 23 – September 22)
• Libra (September 23 – October 22)
• Scorpio (October 23 – November 21)
• Sagittarius (November 22 – December 21)
• Capricorn (December 22 – January 19)
• Aquarius (January 20 – February 18)
• Pisces (February 19 – March 20)

Aries (March 21 – April 19)

The first sign of the zodiac, Aries loves to be number one. Naturally, this dynamic fire sign is no stranger to competition. Bold and ambitious, Aries dives headfirst into even the most challenging situations—and they'll make sure they always come out on top. Read your sign's full profile here.

Daniel Egneus

Taurus (April 20 – May 20)

What sign is more likely to take a six-hour bath followed by a luxurious Swedish massage and decadent dessert spread? Why Taurus, of course! Taurus is an earth sign represented by the bull. Like their celestial spirit animal, Taureans enjoy relaxing in serene, bucolic environments surrounded by soft sounds, soothing aromas, and succulent flavors. Read your sign's full profile here.

Gemini (May 21 – June 20)

Have you ever been so busy that you wished you could clone yourself to get everything done? That's the Gemini experience in a nutshell. Spontaneous, playful, and adorably erratic, Gemini is driven by insatiable curiosity. Appropriately symbolized by the celestial twins, this air sign was interested in so many pursuits that it had to double itself. You know, NBD! Read your sign's full profile here.

Cancer (June 21 – July 22)

Represented by the crab, Cancer seamlessly weaves between the sea and shore representing Cancer’s ability to exist in both emotional and material realms. Cancers are highly intuitive and their psychic abilities manifest in tangible spaces. But just like the hard-shelled crustacean, this water sign is willing to do whatever it takes to protect itself emotionally. In order to get to know this sign, you're going to need to establish trust. Read your sign's full profile here.

Leo (July 23 – August 22)

Roll out the red carpet because Leo has arrived! Passionate, loyal, and infamously dramatic, Leo is represented by the lion and these spirited fire signs are the kings and queens of the celestial jungle. They're delighted to embrace their royal status: Vivacious, theatrical, and fiery, Leos love to bask in the spotlight and celebrate…well, themselves. Read your sign's full profile here.

Daniel Egneus

Virgo (August 23 – September 22)

You know the expression, "If you want something done, ask a busy person?" Well, that definitely is the Virgo anthem. Virgos are logical, practical, and systematic in their approach to life. Virgo is an earth sign historically represented by the goddess of wheat and agriculture, an association that speaks to Virgo's deep-rooted presence in the material world. This earth sign is a perfectionist at heart and isn’t afraid to improve skills through diligent and consistent practice. Read your sign's full profile here.

Libra (September 23 – October 22)

Balance, harmony, and justice define Libra energy. As a cardinal air sign, Libra is represented by the scales (interestingly, the only inanimate object of the zodiac), an association that reflects Libra's fixation on establishing equilibrium. Libra is obsessed with symmetry and strives to create equilibrium in all areas of life—especially when it comes to matters of the heart. Read your sign's full profile here.

Daniel Egneus

Scorpio (October 23 – November 21)

Elusive and mysterious, Scorpio is one of the most misunderstood signs of the zodiac. Scorpio is a water sign that uses emotional energy as fuel, cultivating powerful wisdom through both the physical and unseen realms. In fact, Scorpio derives extraordinary courage from its psychic abilities, which is what makes this sign one of the most complicated and dynamic of the zodiac. Read your sign's full profile here.

Sagittarius (November 22 – December 21)

Oh, the places Sagittarius goes! But…actually. This fire sign knows no bounds. Represented by the archer, Sagittarians are always on a quest for knowledge. The last fire sign of the zodiac, Sagittarius launches its many pursuits like blazing arrows, chasing after geographical, intellectual, and spiritual adventures. Read your sign's full profile here.

Daniel Egneus

Capricorn (December 22 – January 19)

What is the most valuable resource? For Capricorn, the answer is clear: time. Capricorn is climbing the mountain straight to the top and knows that patience, perseverance, and dedication are the only way to scale. Capricorn, the last earth sign of the zodiac, is represented by the sea goat, a mythological creature with the body of a goat and the tail of a fish. Accordingly, Capricorns are skilled at navigating both the material and emotional realms. Read your sign's full profile here.

Aquarius (January 20 – February 18)

Despite the "aqua" in its name, Aquarius is actually the last air sign of the zodiac. Innovative, progressive, and shamelessly revolutionary, Aquarius is represented by the water bearer, the mystical healer who bestows water, or life, upon the land. Accordingly, Aquarius is the most humanitarian astrological sign. At the end of the day, Aquarius is dedicated to making the world a better place. Read your sign's full profile here.

Pisces (February 19 – March 20)

If you looked up the word "psychic" in the dictionary, there would definitely be a picture of Pisces next to it. Pisces is the most intuitive, sensitive, and empathetic sign of the entire zodiac—and that’s because it’s the last of the last. As the final sign, Pisces has absorbed every lesson—the joys and the pain, the hopes and the fears—learned by all the other signs. It's symbolized by two fish swimming in opposite directions, representing the constant division of Pisces' attention between fantasy and reality. Read your sign's full profile here.

Vanessa GrandaSave StorySave this storySave StorySave this story

The best face serums make it easy to get in your daily dose of potent, performance-focused actives. Whether they're dishing out antioxidants, hyaluronic acid, peptides, or botanical agents, face serums are excellent at delivering ingredients deep into your skin, using smaller molecules (compared to your face moisturizer, for example) to do so.

Notably, "serums don't contain air-tight, occlusive ingredients, which allows them to penetrate more deeply into the epidermis, carrying their active ingredients with them,” says Kenneth Howe, MD, a board-certified dermatologist in New York City. Even better: Whether your skin concerns range from fine lines, dark spots, acne, or all of the above, there's a serum ready to put in the work. This is a tight curation of the best face serums on the metaphorical shelf—many of them recommended by dermatologists and all tested by us—so keep scrolling to find your new skin-care hero.

Our Top Face Serums

• Best Overall: SkinCeuticals C E Ferulic, $185
• Best Plumping: SkinMedica TNS Advanced+ Serum, $295
• Best for Dry Skin: Alastin HA Immerse Serum, $134
• Best for Mature Skin: Sulwhasoo First Care Activating Serum, $89
• Best for Dry Skin: La Roche-Posay Hyalu B5 Serum, $40
• Best for Oily Skin: Kiehl's Ultra Pure High-Potency Serum 5.0% Niacinamide, $40
• Best for Discoloration: Revision Skincare C+ Correcting Complex 30%, $185

Frequently Asked QuestionsAccordionItemContainerButtonLargeChevron

• What are the benefits of using a face serum?
• When should I use my serum in my routine?
• Can I use multiple serums at once? What can't be mixed?
• Meet the experts
• How we test and review products
• Our staff and testers

Best Overall: SkinCeuticals C E Ferulic

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SkinCeuticals

C E Ferulic

$185

Dermstore

$185

SkinCeuticals

$185

Bluemercury

Allure executive beauty director Jenny Bailly applying the SkinCeuticals C E Ferulic

Jenny Bailly

Why it's worth it: Allure editors, dermatologists, and our readers agree: SkinCeuticals C E Ferulic serum is worth every penny. As its name suggests, this Allure Best of Beauty- and Readers' Choice Award-winning elixir is formulated with a potent trifecta of antioxidants, including vitamin C, vitamin E, and ferulic acid, to reduce free radical damage. It also promises to brighten your complexion, reduce discoloration and the appearance of fine lines, and improve firmness all at once. Shout out to glycerin, which gives it hydrating abilities, too. "[This serum is] my personal go-to because it contains a potent triple combination of antioxidants," New York City-based board-certified dermatologist Shereene Idriss, MD, previously told Allure. You can use this serum night or day, but it's especially useful in the morning to prep your face for contact with free radicals.

Tester feedback from executive beauty director Jenny Bailly

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“I’ve been blending four drops of this antioxidant serum on my bare skin (under sunscreen, of course) every morning for about a decade. Every time I stray, my hyperpigmentation rises up to let me know I made a grave mistake.” —Jenny Bailly, executive beauty director

More to know

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• Key ingredients: ascorbic acid, vitamin E, ferulic acid, glycerin
• Who it's for: anyone game to invest in a research-backed bestseller
• Primary benefits: softening fine lines, firmness, hydrating
• Fragrance-free: yes

Best Plumping: SkinMedica TNS Advanced+ Serum

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SkinMedica

TNS Advanced+ Serum

$295 $236 (20% off)

Dermstore

Allure commerce editor Sarah Han applying SkinMedica TNS Advanced+ Serum

Sarah Han

Why we love it: You may be thinking: What the heck are growth factors? Allow Mina Amin, MD, a board-certified dermatologist in Los Angeles, to explain. “Growth factors are proteins that play an important role in stimulating cell growth, regeneration, and healing,” she previously said. "In skin care, they’re typically used to encourage cell turnover and collagen production, and may help reduce fine lines and wrinkles.” This clinical-backed ingredient finds a home in one of the most dermatologist-recommended serums: SkinMedica TNS Advanced+ Serum. This Best of Beauty hall of famer offers a hefty growth factor blend and peptide complex for a noticeably plumper complexion in as little as two weeks.

Plenty of derms use it in their personal skin-care routines, like Heidi Prather, MD, a board-certified dermatologist based in Austin. "The formulation feels silky and smooth on your skin and provides a powerful combination of growth factors and plant-based antioxidants to boost collagen and elastin," she says. Sold yet? 'Cause we are.

Tester feedback from commerce editor Sarah Han

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“At 32, I'm not not concerned about fine lines creeping in. But what I can actually report on for this product is how plump and glowy it makes my skin look after every single application. I can't fully explain how growth factors work but I do know that ingredients that support and encourage collagen and elastin production (which decreases as we age!) are vital to any skin-care routine. Growth factors and peptides? A dream team for an immediately more radiant complexion and slowing down signs of aging in the long run.” —Sarah Han, commerce editor

More to know

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• Key ingredients: peptides, growth factors, linseed extract
• Who it's for: people focused on prevention
• Primary benefits: anti-sagging, smoothing, collagen-boosting
• Fragrance-free: yes

Best for Dry Skin: Alastin HA Immerse Serum

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Alastin Skincare

HA Immerse Serum

$134

Amazon

$134

Alastin

Allure senior commerce editor Shanna Shipin applying Alastin HA Immerse Serum

Shanna Shipin

Why it's worth it: Of course, you expect your face serum to hydrate, but Alastin’s HA (Hyaluronic Acid) Immerse Serum takes it to the next level. “One of the best ingredients I recommend when looking to plump skin is hyaluronic acid, because it pulls moisture into the skin,” says Nazanin Saedi, MD, a board-certified dermatologist based in East Norriton, PA. This serum sure delivers on that front: “It features a high molecular weight that not only puts HA on the skin for an immediate plumping effect, but also helps the skin stimulate its own natural production of HA.” Beyond that quick hit of hydration, the formula plays the long game: Octapeptide-45 supports your skin’s natural hyaluronic acid production, while hexapeptide-11 helps slow the breakdown of existing HA, so moisture levels stay supported over time, not just temporarily refreshed.

Tester feedback from senior commerce director Shanna Shipin

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"To me, the mark of a noteworthy product (especially a serum) is one that your routine feels truly lonely without. That's how I feel about Alastin’s HA Immerse. It makes any moisturizer I layer over it all the more soothing, hydrating, and effective, but even without any next step, this serum helps me avoid the too-tight feeling I get when I wait too long to moisturize after washing my face. As someone with facial eczema flare-ups and borderline-mature skin, ever since using this serum, I've noticed fewer flakes and an all-over more supple look and feel." —Shanna Shipin, senior commerce director

More to know

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• Key ingredients: hyaluronic acid, peptides (hexapeptide-11, octapeptide-45), silver mushroom extract
• Who it's for: anyone dealing with chronic dryness, and those with mature skin
• Primary benefits: hydrating, plumping
• Fragrance-free: yes

Best for Mature Skin: Sulwhasoo First Care Activating Serum

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Sulwhasoo

First Care Activating Serum

$110

Amazon

$110

Nordstrom

Allure senior news editor Nicola Dall’Asen applying Sulwhasoo First Care Activating Serum

Nicola Dall'Asen

Why it’s worth it: We can’t tell you exactly what happens during those 500 hours of aging that ginseng in this formula undergoes, but we can tell you our skin is into it. Sulwhasoo’s First Care Activating Serum pairs that slow-aged ginseng with the brand’s proprietary herbal blend (featuring peony root, lotus seed, white lily, Solomon’s seal, and rehmannia) to help skin look brighter, stronger, and more energized. The formula works beyond the surface, “helping repair the barrier, boost collagen, and fight signs of aging,” says Y. Claire Chang, MD, a board-certified dermatologist based in New York City, who notes it’s “especially beneficial for mature or dull skin.”

And because this is K-beauty, the sensorial experience matters just as much as the results. “Sulwhasoo’s products always feel luxurious. The herbal extracts give it an elegant, grounding scent that feels so soothing,” adds Hee Jin Kim, MD, a board-certified internal medicine physician and medical director of Pureen MD in Fort Lee, NJ.

Tester feedback from senior news editor Nicola Dall’Asen

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“When my skin's in serious need of extra TLC—as in, spend-an-entire-night-doing-a-12-step-routine serious—this serum is the first thing I grab after my face is double-cleansed. It's the ultimate K-beauty serum in my eyes because its barely-there texture allows me to layer it with as many other serums, sheet masks, and creams as I like without pilling, which is exactly what it's designed to do. Packed with antioxidant ginseng, it works with your other skin-care steps to boost hydration, elasticity, brightness, and overall skin barrier strength. It's a non-negotiable step before I put on any sheet mask, but it works just as effectively on its own.” —Nicola Dall’Asen, senior news editor

More to know

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• Key ingredients: ginseng, herbal extracts, vitamin C
• Who it's for: people with dull skin or who need barrier repair
• Primary benefits: hydrating, smoothing, brightening
• Fragrance-free: no

Best for Dry Skin: La Roche-Posay Hyalu B5 Serum

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La Roche-Posay

Hyalu B5 Pure Hyaluronic Acid Serum

$40

Amazon

$40

Dermstore

$40

Ulta Beauty

Allure commerce producer Sarah Hoffmann applying La Roche-Posay Hyalu B5 Serum

Sarah Hoffmann

Why it's worth it: Deanne Mraz, MD, a board-certified dermatologist based in Connecticut, says that no matter your skin type, La Roche-Posay Hyalu B5 Serum is a great place to start when it comes to serums. "This serum combines concentrated pure hyaluronic acid, madecassoside, and vitamin B5 for tons of hydration without the irritation," she explains. Though the brand claims this formula is sensitive skin-friendly, it does contain fragrances. To avoid irritation, sensitive skin types should try La Roche-Posay's fragrance-free Anthelios AOX Antioxidant Serum, which doubles as a broad-spectrum SPF 50 sunscreen.

Tester feedback from commerce producer Sarah Hoffmann

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“There are few skin issues in my life that a good hyaluronic acid serum can't fix. Dry patches? Hyaluronic acid. Dull skin? Hyaluronic acid. Clogged pores? You wouldn't think it, but hyaluronic acid genuinely helps balance my skin so it's not producing the excess oil that pisses my pores off. La Roche-Posay's Hyalu is the platonic ideal of an HA serum to me: medium viscosity, non-sticky, and vaguely aquatic-smelling. My skin is always better off when I make the time to stack it in ahead of moisturizer.” —Sarah Hoffmann, commerce producer

More to know

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• Key ingredients: hyaluronic acid, centella asiatica, vitamin B5
• Who it's for: people with dry skin
• Primary benefits: hydrating, plumping, barrier-protecting
• Fragrance-free: no

Best for Oily Skin: Kiehl's Ultra Pure High-Potency Serum 5.0% Niacinamide

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Kiehl's

Ultra Pure High-Potency Serum 5.0% Niacinamide

$40

Nordstrom

$40

Ulta Beauty

Allure associate beauty editor Annie Blay-Tettey applying the Kiehl’s Ultra Pure High-Potency Serum 5.0% Niacinamide

Annie Blay-Tettey

Why it's worth it: Niacinamide is known for its skin-brightening benefits, but the antioxidant, which is the star of Kiehl's Ultra Pure High-Potency Serum 5.0% Niacinamide, also works to balance excess oil and redness. This antioxidant also has hydrating properties, which the brand enhances with glycerin. Since this serum is fragrance-free and niacinamide also has skin-calming, anti-inflammatory properties, it’s a great pick for anyone with sensitive skin or who wants to boost the brightness of their skin tone, too. "Niacinamide works with your skin's natural chemistry to improve overall skin texture by rebuilding a lipid layer, minimizing the appearance of pores, and preventing UV damage and inflammation as an antioxidant," says Seattle-based board-certified dermatologist Brandith Irwin, MD.

Tester feedback from associate beauty editor Annie Blay-Tettey

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“I started using this niacinamide for the first time this January and I've been very impressed so far. The texture is slightly sticky, but hydrating my skin with a toner beforehand mitigates that. I love how hydrating it is, and while I can't say it's eradicated my dark spots, my skin does look smoother and clearer in the month I've been using it.” —Annie Blay-Tettey, associate beauty editor

More to know

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• Key ingredients: niacinamide, glycerin
• Who it's for: anyone who wants to minimize dark spots, oil, and redness
• Primary benefits: brightening, mattifying, tone-evening
• Fragrance-free: yes

Best for Discoloration: Revision Skincare C+ Correcting Complex 30%

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Revision Skincare

C+ Correcting Complex 30%

$185

Amazon

$185

Dermstore

Allure contributing commerce editor Deanna Pai applying the Revision Skincare C+ Correcting Complex

Why it's worth it: Dr. Prather says Revision Skincare's C+ Correcting Complex 30% lightweight formula is great for combination skin because its potent concentration of tetrahexyldecyl ascorbate (an oil-soluble form of vitamin C) allows the product to intensively address both current acne and dark spots previous one have left behind while balancing oil production—all without drying out less hydrated parts of your skin. "It is also packed with ingredients that work hard to protect, brighten, and boost your skin health without breaking you out," she adds. This formula is also infused with prebiotic sodium carboxymethyl beta-glucan and diglucosyl gallic acid, a duo that helps support the skin barrier starting at its microbiome.

Tester feedback from contributing commerce editor Deanna Pai

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“I've used a lot of vitamin C serums in my day, but this one has beaten out the competition: It comes in an airtight pump (no oxidation, thank you), doesn't have any noticeable scent, and is easy to smooth onto skin before my moisturizer. It's kind of everything I want in a skin-care product—effective and invisible. And after six weeks of using it, I've noticed a big difference in the hyperpigmentation on my face, which is a combination of generally uneven skin tone and dark spots from acne. My acne-prone skin looks overall brighter and calmer, and some specific spots have faded in a handful of weeks, which is a record for me.” —Deanna Pai, contributing commerce editor

More to know

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• Key ingredients: vitamin C, vitamin E, beta-glucan
• Who it's for: people with dull skin or discoloration
• Primary benefits: brightening, defending against free radicals
• Fragrance-free: yes

More face serums we love:

• On a budget? How does a hydrating serum for less than $15 sound? E.L.F. Skin Holy Hydration! Thirst Burst Drops is a juicy gel-serum bursting with 5% brightening niacinamide, hyaluronic acid, and hibiscus extract for a noticeably more radiant complexion.
• If you have fine lines and wrinkles, BioEffect EGF Power Serum is designed “for mature skin because it targets firmness, elasticity, and deeper lines with a focused combination of EGFs and peptides,” says Dr. Reszko. EGFs, which are epidermal growth factors, help signal skin to support natural collagen production and improve skin density, while the formula’s KGFs (keratinocyte growth factors) focus on strengthening the skin barrier and supporting repair at the surface—together helping skin look smoother and more refined.

Frequently Asked Questions

What are the benefits of using a face serum?

Serums tend to contain higher concentrations of their active ingredients than other skin-care products, leading to more dramatic results in a faster time period. On top of their potent formulations, facial serums are a mainstay for skin-care novices and lovers alike because of their lightweight textures. "Serums are the new moisturizers," New York City-based board-certified dermatologist Ellen Marmur, MD, tells Allure. "They are perfect for layering—like a primer on clean skin before makeup or sunscreen."

When should I use my serum in my routine?

According to New York City-based dermatologist David Kim, MD, you should apply your serum after cleansing and before your moisturizer. "Serums have more active ingredients in higher concentration, and they are formulated to either brighten, hydrate, or calm the skin," he says. "Then a moisturizer goes on top to lock in the moisture and to repair the skin barrier."

Can I use multiple serums at once? What can't be mixed?

Dr. Kim says you can tag-team multiple serums to tackle numerous skin-care concerns, but make sure you aren't flooding your pores with too many harsh active ingredients at once—that can lead to sensitivity and irritation. "For example, you can apply a lightweight vitamin C serum with a hydrating serum on top before sunscreen," says Dr. Kim. "This is particularly effective for people with oily, acne-prone skin who don't like a heavier, thicker moisturizer."

As for bad combinations? "I don't recommend layering strong, active ingredients because it can lead to irritation, such as combining a retinol with alpha hydroxy acids (AHAs) or beta hydroxy acids (BHAs)," Nina Desai, MD, a board-certified dermatologist based in California, previously told Allure. "I find the combination can be too drying and irritating to the skin." Dr. Desai also warned against using benzoyl peroxide with actives you might find in your serum.

Meet the experts

• Y. Claire Chang, MD, a board-certified cosmetic dermatologist at UnionDerm based in New York City
• Nina Desai, MD, a board-certified dermatologist based in California
• Kenneth Howe, MD, a board-certified dermatologist in New York City
• Shereene Idriss, MD, a board-certified dermatologist based in New York City
• David Kim, MD, a board-certified dermatologist based in New York City
• Hee Jin Kim, MD, a board-certified internal medicine physician and medical director of Pureen MD based in Fort Lee, New Jersey
• Ellen Marmur, MD, a board-certified dermatologist based in New York City
• Deanne Mraz, MD, a board-certified dermatologist based in Connecticut
• Heidi Prather, MD, a board-certified dermatologist based in Austin
• Anetta Reszko, MD, a board-certified dermatologist based in New York City
• Nazanin Saedi, MD, a board-certified dermatologist at Plymouth Meeting Dermatology based in East Norriton, Pennsylvania

How we test and review products

When Allure tests a product, our editors look at it from every angle in an effort to best serve you. We review ingredients, scrutinize brand claims, and, when necessary, examine peer-reviewed scientific and medical studies. In addition to testing each and every product that’s included in each and every review, we rely on experts who shape their fields, including dermatology, cosmetic chemistry, and medicine, to help us vet the ingredients and formulas.

For our list of the best face serums, we considered each product's performance across five primary categories: product ingredients and efficacy, packaging, fragrance, texture, and product wear. Every product was determined to have excelled in each category by our editorial team, which is composed of in-house writers and editors as well as contributors—along with special consideration from board-certified dermatologists. To learn more information on our reporting and testing processes, read our complete reviews process and methodology page.

Our staff and testers

A beauty product is a personal purchase. You might be searching for a face cream to address persistent dryness or a new nail product to add to your Sunday self-care routine; you may simply be browsing around for the latest launches to hit the hair market. No matter what you seek or your individual needs and concerns, Allure wants to ensure that you love anything we recommend in our stories. We believe that having a diverse team of writers and editors—in addition to the wide range of outside testers and industry experts we regularly call upon—is essential to reaching that goal.

After all, can we really say a skin-care product is the "best" for people over 50 if the only testers we’ve solicited opinions from folks who have yet to hit 30? Can we honestly deem a high-end diffuser worthy of your hard-earned cash if it's never been tested on curls? We're proud that our staff spans a wide range of ages, skin tones, hair textures, genders, and backgrounds, which means that we are able to fairly assess any beauty product that comes into the beauty closet.

Heather HazzanSave StorySave this storySave StorySave this story

Finding the best blushes for brown skin comes down to tone, texture, and technique. On deeper complexions, seemingly safe shades for fairer skin, such as soft pinks, pale peaches, and dusty roses, often disappoint—turning ashy, vanishing on impact, or sitting visibly on the skin's surface. So, what lives in richer, bolder territory? For starters, reds, berries, terracottas, hot pinks, and warm corals that echo how melanin-rich skin naturally flushes. But pigment is only half the equation: The formula determines whether a blush actually delivers. Creams and liquids can help anchor pigment and prevent the first-swipe fade, while powders require a finely milled texture and higher pigment loadings to avoid chalkiness and to actually show up.

Our Top Blushes for Brown Skin

• Best Overall: Danessa Myricks Yummy Blurring Balm Flushed, $27
• Best Dewy Finish: Haus Labs Blush Balm, $34
• Best Buildable Blush: Rhode Pocket Blush, $25
• Best Liquid Blush: Armani Beauty Cheek Tint Longwear Liquid Blush, $40
• Best Matte Finish: Tower 28 Getset Blur + Set Matte Powder Blush, $22
• Best Natural Finish: Jones Road The Best Blush, $30
• Best Color Payoff: Juvia's Place Blush Duo, $20
• Best Powder Blush: Nars Talc-Free Powder Blush, $36
• Best Blush Duo: Patrick Ta Major Headlines Double-Take Crème & Powder Blush Duo, $38

Frequently Asked QuestionsAccordionItemContainerButtonLargeChevron

• Are certain textures, such as creams, gels, or powders, more reliable for deeper skin tones?
• What shade families do you recommend for brown skin?
• What’s the best way to apply blush to get maximum color payoff on deeper skin tones?
• Meet the experts

Don’t forget: Application matters just as much. Layering, strategic placement, and using the right tools can mean the difference between a vibrant, skin-like flush and a look that disappears by midday. We know this involves plenty of trial and error, so we're helping you skip it. With insight from professional makeup artists and Allure editors, we’ve rounded up the best blushes across creams, powders, balms, and liquids that consistently deliver without caking or fading.

Best Overall: Danessa Myricks Yummy Blurring Balm Flushed

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Danessa Myricks Beauty

Yummy Blurring Balm Flushed

$27

Sephora

Why we love it: If you want intense color, Danessa Myricks’ Yummy Blurring Balm Flushed earns its keep fast. This hybrid balm-powder formula delivers rich pigment with a soft-matte payoff that blurs the look of pores and smooths uneven skin. The texture starts creamy and then sets down into a blurred finish. The rich Red Velvet shade is especially strong here; it’s a true, blue-leaning red that shows up immediately, then builds cleanly. You can sheer it out for a flushed effect or layer it into a saturated statement cheek. That versatility comes down to the formula: Upsalite does the heavy lifting by absorbing excess oil and sweat while maintaining hydration, which is why the finish stays soft-focus instead of cakey. Olive-derived squalane and hyaluronic acid keep the formula flexible, allowing it to move with the skin rather than sit on top of it.

Allure editor in chief Jessica Cruel applying Danessa Myricks Yummy Blurring Balm Flushed in Primadonna

Jessica Cruel

Cruel after applying Danessa Myricks Yummy Blurring Balm Flushed in Primadonna

Jessica Cruel

Tester feedback from editor in chief Jessica Cruel

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"No Danessa Myricks slander will be tolerated in my presence! Especially when I am wearing the Blurring Balm Flushed. As someone born in the '80s, blush is something I can't live without. This one has an Allure Best of Beauty award, and I personally lobbied for it because it's the only cream formula that I trust. It applies like a cream but dries down with the staying power of a powder. The pigment is powerful, not splotchy. It feels silky on the skin, not cakey. This Primadonna shade works on most brown skin tones, from caramel to coffee. One warning: If you are prone to blush blindness (like me), use a light touch. An overzealous hand can leave you looking like Ziggy Stardust." —Jessica Cruel, editor in chief

More to know

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• Blush type: balm-powder hybrid
• Finish: matte
• Key ingredients: upsalite, olive-derived squalane, hyaluronic acid
• Our shade recs: Primadonna, Red Velvet

Best Dewy Finish: Haus Labs Color Fuse Glassy Blush Balm Stick

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Haus Labs

Color Fuse Glassy Blush Balm Stick

$34

Sephora

$34

Haus Labs

Why we love it: Haus Labs' Color Fuse Glassy Blush Balm Stick delivers buildable pigment with a dewy finish, leaving skin looking flushed and plump. The balm melts into the skin with a serum-like slip, immediately boosting hydration to keep the finish smooth and even throughout the day. That's thanks to 70% skin-care actives, including fermented arnica to calm redness and goji berry complex to visibly plump. For deeper complexions, the best blush stick shades from Haus Labs include Glassy Cinnamon, a beige-peach shade that creates a softly lit effect, and Glassy Cayenne, a richer rose shade that adds depth and contrast.

Allure contributor Jailynn Taylor applying the Haus Labs Blush Balm

Jailynn Taylor

Taylor after applying the Haus Labs Blush Balm

Jailynn Taylor

Tester feedback from contributor Jailynn Taylor

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“Most cream blushes either fade too fast or take too much work to blend, and this one doesn’t. The Haus Labs Blush Balm Stick goes on in one swipe for me, then melts into my skin so I can sheer it out or build it without disturbing the rest of my makeup. It feels genuinely hydrating and keeps my cheeks looking smooth and dewy while still wearing well throughout the day. I also love the travel-friendly tube, it feels luxe, sturdy, and easy to toss in my bag for touchups or for a flush of color across my lips. Glassy Cayenne is my go-to because its subtle bronzing warmth works as a blush when I place it higher or a soft bronzer when I wear it lower.” —Jailynn Taylor, contributor

More to know

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• Blush type: cream balm
• Finish: dewy
• Key ingredients: fermented arnica, goji berry complex, fermented shiunko
• Our shade recs: Glassy Cinnamon, Glassy Cayenne

Best Buildable Blush: Rhode Pocket Blush

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Rhode

Pocket Blush

$25

Sephora

$25

Rhode

Why we love it: The Rhode Pocket Blush stands out for its buildable application across different skin tones. The cream formula allows you to add color gradually and diffuse as needed for either a bolder look or a natural flush. Tiller says it’s also “easy to reapply throughout the day, and it works well on top of your powders.” The application is intentionally simple, and it can also be used on the lips for a monochromatic moment. “I love to apply this with my fingertips. It leaves you with just enough of a sheer glow,” he says. On brown skin, that sheer-to-buildable payoff shines in shades like Toasted Teddy, a bronzy terracotta that adapts across undertones, and Date Cake, a toasted berry shade that looks rich and multi-dimensional.

Allure associate beauty editor Annie Blay-Tettey applying the Rhode Pocket Blush

Annie Blay-Tettey

Blay-Tettey after applying the Rhode Pocket Blush

Annie Blay-Tettey

Tester feedback from associate beauty editor Annie Blay-Tettey

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“I love a no-makeup makeup look, and when I need just a touch of color to bring my complexion to life, I reach for the Rhode Pocket Blush in the shade Toasted Teddy. I love how the dark terracotta shade complements my skin tone and gives me a pretty, sun-flushed look. Plus, the creamy texture is easy to blend out, and the pocket-size stick makes it great for on-the-go application.” —Annie Blay-Tettey, associate beauty editor

More to know

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• Blush type: cream
• Finish: satin
• Key ingredients: glycerin, calophyllum inophyllum seed (tamanu) oil
• Our shade recs: Toasted Teddy, Date Cake

Best Liquid Blush: Armani Beauty Cheek Tint Longwear Liquid Blush

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Armani Beauty

Cheek Tint Longwear Liquid Blush

$40

Nordstrom

$40

Sephora

Why we love it: It’s no surprise that Armani Beauty’s Cheek Tint Longwear Liquid Blush is a 2024 Allure Best of Beauty Award winner, thanks to how adaptable it is across both fair and deeper skin tones. The lightweight texture melts into skin, allowing pigment to be built or sheered out without patchiness. Tiller is unequivocal, saying it’s “easily one of [his] favorite cream blush options.” “Shade Flaming Red is the G.O.A.T., in my opinion, of blushes for brown skin,” Tiller adds. “Whether you have a lighter tone or you’re deeper, this will look gorgeous on you.” Achieving a natural-looking finish requires just a dot of product, while the brand's Micro-fil technology ensures even color that takes you from day to night—no reapplication needed.

Allure senior editor Jesa Marie Calaor applying Armani Cheek Tint Longwear Liquid Blush in Flaming Red

Jesa Marie Calaor

Calaor after applying Armani Cheek Tint Longwear Liquid Blush in Flaming Red

Jesa Marie Calaor

Tester feedback from senior editor Jesa Marie Calaor

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“I’ve always shied away from red blush, as it can quickly look intense. (There’s a fine line between a sexy, demure flush and looking like you’re performing at a kid’s party with a squeaky red nose.) But this blush changed my mind about fiery tones. Yes, it’s pigmented (so applying it gradually is key), but it blends beautifully into a natural-looking ‘I just had a really great date’ kind of flush. It sets in place for hours, too—lasting through that date and whatever might follow.” —Jesa Marie Calaor, senior editor

More to know

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• Blush type: liquid
• Finish: natural
• Key ingredients: N/A
• Our shade recs: Flaming Red

Best Matte Finish: Tower 28 GetSet Blur + Set Matte Powder Blush

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Tower 28

GetSet Blur + Set Matte Powder Blush

$22

Sephora

$22

Revolve

Allure managing editor Alessandra Foresto applying the Tower 28 GetSet Blur + Set Matte Powder Blush

Alessandra Foresto

Why we love it: Finding a matte blush that doesn't go ashy or flat on deeper skin is tricky, but the Tower 28 GetSet Blur + Set Matte Powder Blush delivers long-wearing color without the chalky finish. This Best of Beauty-winning pressed powder behaves more like a setting powder than a traditional blush, depositing color exactly where the brush lands and diffusing seamlessly as you blend. The blush formula is breathable, smoothing the look of pores while keeping the finish soft. Built-in shine control from kaolin clay keeps the color looking intentional all day, while squalane prevents the dryness matte blush is notorious for. For deeper skin tones, Samo Spritzer offers a muted rosy mauve that sculpts without dulling the skin, while Feliz Fresca delivers high-impact pink pigment that stays saturated all day.

Foresto before applying the Tower 28 GetSet Blur + Set Matte Powder Blush

Alessandra Foresto

Foresto after applying the Tower 28 GetSet Blur + Set Matte Powder Blush

Alessandra Foresto

Tester feedback from managing editor Alessandra Foresto

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“I finish my makeup with a few dabs of this blush every day—my most used shade is Samo Spritzer, a rose mauve, but I also like punchy pink Feliz Fresca. The powder blush is so pigmented, there’s no need to apply multiple layers (unless you like that look, then go wild), and because it has a matte finish, it stays on for hours!” —Alessandra Foresto

More to know

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• Blush type: powder
• Finish: matte
• Key ingredients: kaolin clay, squalane, hydrophobic silica
• Our shade recs: Samo Spritzer, Feliz Fresca, Sunset Shirley x Toni Bravo, Downtown Daiquiri x Toni Bravo

Best Natural Finish: Jones Road The Best Blush

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Jones Road

The Best Blush

$30

Jones Road

Cruel applying the Jones Road The Best Blush

Jessica Cruel

Why we love it: Jones Road’s The Best Blush in Berry succeeds where many blushes fail on deeper skin: It balances undertones beautifully and blends seamlessly. This talc-free powder delivers a berry-pink flush that mimics the look of real skin warmth. The pigment appears immediately on medium to deep complexions but builds gradually, making it easy to control the intensity. The finely milled texture blends seamlessly into the skin, diffusing edges without dulling the shade or clinging to texture. This is thanks in part to squalane in the formula, which helps the powder melt into the skin, keeping the finish smooth and comfortable throughout the day.

Tester feedback from Cruel

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“I’ve been using the Jones Road blush in Berry for years. It’s my go-to powder formula for days when I need a bright pop that won’t turn greasy under camera lights. It’s so pigmented that I can even use my fingers to apply. And for someone who does makeup in the back of Ubers, needing one less brush is an asset.” —Jessica Cruel, editor in chief

More to know

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• Blush type: powder
• Finish: natural
• Key ingredients: squalane
• Our shade recs: Berry

Best Color Payoff: Juvia's Place Blush Duo

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Juvia's Place

Blush Duo

$20

Ulta Beauty

Allure associate manager of audience development Melanie Curry applying the Juvia’s Place Blush Duo

Melanie Curry

Why we love it: Color payoff is a non-negotiable when it comes to deeper skin tones, and Juvia’s Place Blushed Duo in Vol. 1 delivers immediately—no heavy layering needed. The pigment shows up on first contact and stays true as you blend, and both shades are intentionally saturated, so you get richness and depth without having to overwork the product. What makes this duo especially effective is how the two tones interact: The deeper berry brings depth, while the terracotta shade adds lift and warmth, allowing you to customize payoff depending on how bold or sculpted you want the cheek to look. Even as you build, the pigment remains clean and dimensional instead of turning muddy or flat.

Curry before applying the Juvia’s Place Blush Duo

Melanie Curry

Curry after applying the Juvia’s Place Blush Duo

Melanie Curry

Tester feedback from associate manager of audience development Melanie Curry

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“Cream blushes are typically more my vibe (I'm a dewy makeup girl), but I keep using this blush palette for the color payoff and long-time wear. The colors are vivid, okay! Just a light swatch on your brush will give you the rosiest cheeks ever. And not a clownish rosy but a soft pink and orange hue that looks stunning on brown skin.” —Melanie Curry, associate manager of audience development

More to know

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• Blush type: powder
• Finish: natural
• Key ingredients: N/A
• Our shade recs: any, but especially Vol. 1

Best Powder Blush: Nars Talc-Free Powder Blush

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Nars

Talc-Free Powder Blush

$36

Nordstrom

$36

Ulta Beauty

$36

Sephora

Why we love it: Pigment payoff matters with powder blush, especially on medium to deep skin tones where weak formulas easily vanish. The Nars Talc-Free Powder Blush delivers color intensity exactly where you place it, building gradually without feeling heavy or difficult to diffuse. Its finely milled, mineral-based pigments sit smoothly on the skin, blurring rather than emphasizing texture. Amour is a matte option that creates a soft, warm-berry flush that maintains richness on deeper skin without going ashy. Orgasm X adds dimension with its peachy-pink base. Both finishes blend seamlessly and wear for up to 16 hours.

More to know

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• Blush type: powder
• Finish: matte (Amour), shimmer (Orgasm X)
• Key ingredients: mineral-based pigments, pearlescent pigments
• Our shade recs: Orgasm X, Amour

Best Blush Duo: Patrick Ta Major Headlines Double-Take Crème & Powder Blush Duo

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Patrick Ta

Major Headlines Double-Take Crème & Powder Blush Duo

$38

Sephora

$38

Kohl's

Why we love it: Layerability is what makes this blush duo especially effective on deeper complexions. “Patrick Ta Blush Duos are one of my favorite picks not only for the formula but also for the packaging,” Jordon Tiller, a makeup artist based in NYC, says.” The dual-format compact allows you to build pigment in controlled layers, starting with cream for adhesion and finishing with powder for longevity, which helps prevent ashiness and uneven payoff.

“Start with your cream product to perfect your base, and top it with the powder. Both formulas pack a punch with a beautiful blend,” Tiller adds. Shade-wise, he notes that She Left Me On Red works especially well on deep skin with yellow or golden undertones, while She’s A Doll is a bright, neutral-leaning pink that blends seamlessly into deeper complexions, including neutral and olive undertones.

More to know

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• Blush type: cream, pressed powder
• Finish: radiant
• Key ingredients: peptides, tamanu oil
• Our shade recs: She Left Me On Red, She’s A Doll, She Knows Who She Is

Frequently Asked Questions

Are certain textures, such as creams, gels, or powders, more reliable for deeper skin tones?

“Cream formulas are my favorite to use on deeper skin tones. The blend is unmatched,” says Tiller, who points to their flexibility as the biggest advantage. “I love that you can choose whether you really want to build up pigment or sheer it out based on application.” That adjustability is key for deeper complexions, where highly pigmented blush needs to diffuse smoothly without latching onto texture or disappearing as it’s blended.

What shade families do you recommend for brown skin?

“I personally love red-family shades on brown skin,” says Tiller. “A lot of clients get scared when they see a color that striking, but it’s such a versatile shade.” On deeper complexions, red-based blushes tend to enhance warmth and dimension, rather than compete with undertones or fade away during blending. When sheered out, they can mimic a natural flush, and when built up, they hold their saturation without turning ashy—which is why they’re often more reliable than lighter pinks that can skew chalky.

What’s the best way to apply blush to get maximum color payoff on deeper skin tones?

“Layering is key for maximum payoff as well as staying power,” Tiller explains, emphasizing technique as much as product choice. “For cream products, I will go in with my favorite MAC 130S brush to apply or a Beautyblender,” he says, before reinforcing the color. “Top it with a little translucent setting powder, and then top off with a powder [blush] formula.” This method anchors pigment to the skin so it doesn’t fade or shift throughout the day. He also recommends mixing tones for added dimension, noting that “if I use a red tone blush as cream for my base, I will top it with a pink powder to merge everything for a seamless blend.”

Meet the experts

• Jordon Tiller is a makeup artist based in New York City

How we test and review products

When Allure tests a product, our editors look at it from every angle in an effort to best serve you. We review ingredients, scrutinize brand claims, and, when necessary, examine peer-reviewed scientific and medical studies. In addition to testing each and every product that's included in each and every review, we rely on experts who shape their fields, including dermatology, cosmetic chemistry, and medicine, to help us vet the ingredients and formulas.

For our list of the best blushes for brown skin, we considered each product's performance across five primary categories: product ingredients and efficacy, packaging, fragrance, texture, and product wear. Every product was determined to have excelled in each category by our editorial team, which is composed of in-house writers and editors as well as contributors—along with special consideration from dermatologists. To learn more information on our reporting and testing processes, read our complete reviews process and methodology page.

Our staff and testers

A beauty product is a personal purchase. You might be searching for a face cream to address persistent dryness or a new nail product to add to your Sunday self-care routine; you may simply be browsing around for the latest launches to hit the hair market. No matter what you seek or your individual needs and concerns, Allure wants to ensure that you love anything we recommend in our stories. We believe that having a diverse team of writers and editors—in addition to the wide range of outside testers and industry experts we regularly call upon—is essential to reaching that goal.

After all, can we really say a skin-care product is the "best" for people over 50 if the only testers we've solicited opinions from folks who have yet to hit 30? Can we honestly deem a high-end diffuser worthy of your hard-earned cash if it’s never been tested on curls? We're proud that our staff spans a wide range of ages, skin tones, hair textures, genders, and backgrounds, which means that we are able to fairly assess any beauty product that comes into the beauty closet.

Collage: Paula Balondo; Source images: Allure editors; courtesy of brandsSave StorySave this storySave StorySave this story

Whether straightening your hair is an occasional or daily occurrence, your delicate strands deserve to be styled with one of the best hair straighteners out there. As with other hair tools, like hair dryers and blow-dryer brushes, there are tons of options out there, and some are lower in price than others. But what you don’t pay in money, you might in results, since low-quality heated tools (regardless of their price tag) can quickly lead to scorched strands, breakage, and dullness. When it comes to a searing-hot device between which you’re sandwiching your delicate strands, it’s worth investing in quality.

Our Top Hair Straighteners

• Best Overall: GHD Platinum+ Styler, $319
• Best Wet-to-Straight: Dyson Airstrait, $549
• Best Under-$100: Mane The Three Way Multi-Use Flat Iron, $118
• Best for Short Hair: Harry Josh Cordless Styling Flat Iron, $361
• Best Multi-Styler: Shark FlexFusion Air & Ceramic Styling System, $400
• Best for Curling: FHI Innovator The Curve Pro Styling Iron 1”, $200
• Best for Roots: T3 SinglePass StyleMax Flat Iron 1”, $160

What makes a hair straightener stand out? Look for a device that provides multiple heat settings to adjust to your hair type and has plates that are either ceramic, titanium, or a mix of both. “In short, ceramic works best when you want gentle, consistent heat, while titanium is better if you need strength and speed,” says New York City-based hairstylist Kaprisha Gipson. “It really comes down to your hair type and what you prioritize more: softness and protection, or efficiency and a super-sleek finish.”

Our editors have withstood the heat of multiple flatirons to find the best ones currently available (you’re welcome). The standouts can help you score pin-straight hair at home while mitigating heat damage and frizz (though, no matter what heated tool you’re using, applying a heat protectant before styling is always a good idea). Lucky for all of us, there's a flatiron on the market for every hair type, styling goal, and tool preference, so you can smoothly find your straightening soulmate. On top of putting them to the test ourselves, we've scoured the web and talked to pro stylists to dish on the best straighteners for all types of locks, sans-scorch.

Frequently Asked QuestionsAccordionItemContainerButtonLargeChevron

• Are hair straighteners safe for my hair?
• How do I minimize heat damage from my straightener?
• How do hair straighteners work?
• What are the differences between ceramic and titanium plates?
• How should I choose a hair straightener?
• Meet the experts
• How we test and review products
• Our staff and testers

Best Overall: GHD Platinum+ Styler

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GHD

Platinum+ Styler

$319 $255 (20% off)

Amazon

$319

Nordstrom

$319

Dermstore

Allure contributor Jennifer Hussein styling her hair using the GHD Platinum+ Styler

Jennifer Hussein

Why it's worth it: To reduce damage on all hair types (especially color-treated hair and hair prone to breakage), pick up the GHD Platinum+ Styler for its proprietary technology, which monitors heat 250 times per second to ensure the plates never get too hot. The Allure Best of Beauty Award-winning tool is automatically set to a safe 365 degrees Fahrenheit and has a rounded barrel for curling hair and creating waves, in addition to straightening hair. The Platinum+ Styler can also detect your hair's thickness in real time as you style and adjust the heat accordingly.

Hussein before using the GHD Platinum+ Styler

Jennifer Hussein

Hussein after using the GHD Platinum+ Styler

Jennifer Hussein

Allure shopping director Shanna Shipin curling her hair using the GHD Platinum+ Styler

Shanna Shipin

Shipin after using the GHD Platinum+ Styler

Shanna Shipin

Tester feedback from senior shopping director Shanna Shipin

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"In all of my years of straightening (at least 15 years), my repertoire has never had a more heat-safe, versatile, and quality straightener. I've had my current Platinum+ since it launched in 2018, and not once has it crapped out on me; no hint of the coil ripping or the plates loosening. It's practically as good as new—and that's saying something since I straighten my entire head of hair at least once per week." She loves how simple it is to use, too—there's no fancy LED screen and only one button to operate it. —Shanna Shipin, senior shopping director

Tester feedback from Allure contributor Jennifer Hussein

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"I've been a die-hard GHD Platinum+ Styler user ever since I could flatiron my hair—and I've been styling my hair weekly with straighteners for almost 20 years.I have especially thick, wavy-curly hair that won't bend to the heat of most flatirons, but its 365-degree Fahrenheit temperature whips my strands into shape without frying it in the process.” —Jennifer Hussein, Allure contributor

More to know

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• Plate material: ceramic
• Cord length: 9 ft.
• Who it’s for: all hair types and concerns, including those with fragile or breakage-prone hair

Best Wet-to-Straight: Dyson Airstrait

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Dyson

Airstrait

$549

Amazon

$550

Nordstrom

$550

Ulta Beauty

Allure commerce producer Sarah Hoffmann straightening her hair using the Dyson Airstrait

Sarah Hoffmann

Why it's worth it: If you're a fan of the Dyson Corrale, just wait until you get your hands on an Airstrait. This innovative flatiron is one of the few wet-to-straight stylers that lives up to its claims. The device takes damp strands and transforms them into a silky-smooth waterfall of flyaway and frizz-free hair in minutes. The beauty of this tool is that it relies on the velocity of hot air instead of heated plates, so its highest temperature is a gentle 285 degrees Fahrenheit. Sure, it's a splurge, but its unique, hair-health-first design makes it worth the cash.

Hoffmann before using the Dyson Airstrait

Sarah Hoffmann

Hoffmann after using the Dyson Airstrait

Sarah Hoffmann

Tester feedback from commerce producer Sarah Hoffmann

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"I found the dryer function useful and intuitive. It's really nice not having to hold a brush in one hand and a hair dryer in the other for the 30-plus minutes it takes for my hair to dry. The wide clamp is great for covering large sections of hair all at once, but I definitely needed multiple passes to add shine and smoothness to my curly hair.” —Sarah Hoffmann, commerce producer

More to know

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• Plate material: none (does not feature hot plates)
• Cord length: 9 ft.
• Who it’s for: people with fragile or breakage-prone hair

Best Under-$100: Mane The Three Way Multi-Use Flat Iron

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Mane

The Three Way Multi-Use Flat Iron

$118

Amazon

$118

Sephora

Allure contributor Annie Blackman straightening her hair with the Mane The Three Way Multi-Use Flat Iron

Annie Blackman

Why it's worth it: Whether you want pin-straight hair, waves, or curls, Mane's The Three Way Multi-Use Flat Iron gets the job done. The Jen Atkin-founded brand makes a wide array of affordable, effective hot tools, including this straightener that's equipped with a temperature spectrum of 200 to 450 degrees Fahrenheit and can easily smooth coily and coarse hair. If you're unsure about your settings, the Mane website offers a handy guide on which heat setting to use depending on your hair type and styling goals, but generally, if you have fine hair or fragile hair, lower temperatures are better.

Blackman before using the Mane The Three Way Multi-Use Flat Iron

Annie Blackman

Blackman after using the Mane The Three Way Multi-Use Flat Iron

Annie Blackman

Tester feedback from Allure contributor Annie Blackman

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“The narrow shape of this flatiron is perfect for touching up sections of hair as I reach the end of the day's styling journey. To make my naturally wavy hair more approachable, I use Mane's Ready or Knot Detangling Brush, which works like a dream to work through any lingering kinks.” —Annie Blackman, Allure contributor

More to know

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• Plate material: ceramic
• Cord length: 9 ft.
• Who it’s for: people who want to touch up after blow-drying

Best for Short Hair: Harry Josh Cordless Styling Flat Iron

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Harry Josh Pro Tools

Cordless Styling Flat Iron

$361

Dermstore

$350

Anthropologie

Allure senior commerce editor Sarah Felbin using the Harry Josh Cordless Styling Flat Iron

Sarah Felbin

Why it's worth it: Flatiron effortlessly without being tethered to the wall with the Harry Josh Cordless Styling Flat Iron. Its most exciting feature is its wireless styling, which allows you to maneuver as you wish without any cords getting in the way, but it also provides much more than freedom from your wall’s outlet. It also has one-inch Nano Silver Tourmaline ceramic floating plates that seamlessly glide over strands without tugging and a digital interface to easily adjust its temperature, which goes up to 450 degrees. Its compact size is perfect for travel, but also makes it a great tool to use on a daily basis for last-minute touch-ups and more precise styling for bangs.

Felbin before using the Harry Josh Cordless Styling Flat Iron

Sarah Felbin

Felbin after using the Harry Josh Cordless Styling Flat Iron

Sarah Felbin

Tester feedback from senior commerce editor Sarah Felbin

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“I firmly believe that you haven't lived until you've straightened your hair without having to wrestle with a cord. This flat iron comes with a separate charging base and a removable battery, so you can style your hair anywhere (no more searching your hotel room for the most convenient outlet!). Plus, there's just one button—the power button, which also controls the temeprature. It heats up in seconds and glides through my hair seamlessly, no painful tugging required. And the width of the plates is perfect for straightening both my bob and my bangs.” —Sarah Felbin, senior commerce editor

More to know

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• Plate material: ceramic
• Cord length: none (cordless)
• Who it's for: anyone who wants a travel-ready styler or wants more precision and control over hard-to-reach areas

More flatirons we love:

Best Multi-Styler: Shark FlexFusion Air & Ceramic Styling System

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Shark

FlexFusion Air & Ceramic Styling System

$400

Amazon

$350

Nordstrom

Why it's worth it: Ever wished your multi-styler had a straightening option? Well, Shark heard your call to action and created the FlexFusion Air & Ceramic Styling System, a multi-tasking device that comes with a hair straightening attachment. It combines ceramic plates with air-based technology to straighten your hair (even when wet!) without causing significant heat damage. When you don’t feel like using your straightener, you can swap it with one of the four other attachments this hair tool comes with, including curling wands and a blow-dryer brush.

More to know

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• Plate material: ceramic
• Cord length: 9 ft.
• Who it's for: anyone who wants a multi-styler for a variety of looks

Best for Roots: T3 SinglePass StyleMax Flat Iron 1”

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T3

SinglePass StyleMax Flat Iron 1”

$160

Amazon

$160

Nordstrom

$160

Ulta Beauty

Why it's worth it: The meticulous design of the T3 SinglePass StyleMax Flat Iron’s one-inch ceramic plates are keep us coming back to it. Its beveled design makes it especially easy to get close to the roots without scalding your scalp or causing breakage, and it smoothly glides down to smooth out the shaft and ends without pulling along the way. Beyond its plates, this straightener has other features for minimizing heat-related damage, like a smart chip to ensure even heat flow as it auto-regulates its temperature to your hair thickness. Eddie Parra, senior hairstylist at BENJAMIN Salon New York in New York City, praises its even heat distribution and notes that it always leaves his clients with a smooth, polished finish. “It’s great for most hair types, especially if you want a reliable all-in-one tool and includes a curl mode option, making it versatile for waves and bends,” he says.

Tester feedback from Hussein

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“Between washes, my roots tend to frizz way faster than the rest of my usually-straightened hair, but it’s nothing this flatiron from T3 can’t handle. Its beveled edges make it easy to get just close enough to straighten frizzy areas without burning my scalp in the process. I also love how gentle it is and that it never snags or pulls out strands.” —Jennifer Hussein, Allure contributor

More to know

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• Plate material: ceramic
• Cord length: 9 ft.
• Who it's for: anyone who wants root-to-tip sleekness without seating their scalp in the process

Best Curling: FHI Innovator The Curve Pro Styling Iron 1”

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FHI Heat

Innovator The Curve Pro Styling Iron 1”

$200

Walmart

Why it's worth it: In the latest round of our Allure Best of Beauty Awards, the FHI Innovator The Curve Pro Styling Iron 1” nabbed a win as our favorite flatiron of 2025. As its name suggests, this ceramic-based flatiron has a curved build that takes tension off of both your strands and wrist, making the chore of flatironing your hair surprisingly easier. Along with its ergonomic design, we also love its slender tourmaline ceramic plates that can heat up from 265- to 450-degrees Fahrenheit in just 10 seconds.

Tester feedback from senior copy manager Leslie Lipton

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“The sleek shape of the FHI Innovator The Curve Pro Styling Iron 1” makes flatironing my bob a breeze. The tourmaline ceramic plates heat up in seconds and glide through hair, turning my flyaway frizz and unruly waves into smooth, reflective shininess." —Leslie Lipton, senior copy manager

More to know

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• Plate material: ceramic
• Cord length: 9 ft.
• Who it's for: anyone who wants to relieve tension off their wrists and strands

Best for Thick Hair: Hot Tools Professional Black Gold Digital Flat Iron

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Hot Tools

Professional Black Gold Digital Flat Iron

$100

Ulta Beauty

Why it's worth it: If your hair is on the thicker side, try Hot Tools Professional Black Gold Digital Flat Iron. Its slightly larger 1.25-inch plates cover larger sections in less passes than your average flatiron. Plus, its hybrid ceramic-titanium plates heat up quickly and evenly without scorching your hair. Miguel Luis, hairstylist at Rita Hazan Salon in New York City, says it's one of his favorites for smooth, even styling. “It’s great at quickly straightening the hair while maintaining its shine and soft feel,” he says.

More to know

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• Plate material: hybrid (ceramic and titanium)
• Cord length: 9 ft.
• Who it's for: anyone with thick hair who wants a quicker styling experience

Best for Damaged Hair: Trademark Beauty Sunny Styler

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Trademark Beauty

Sunny Styler

$89

Amazon

Why it's worth it: In terms of heat styling, Parra says the Trademark Beauty Sunny Styler’s ceramic plates and heat settings is as mild as they come, which is perfect for strands that are currently on the mend or naturally fine. “It’s a great solid option if you want something gentle, but effective, and heats consistently without grabbing or pulling the hair,” he says, adding that its clamp design is perfect for both straightening and curling, too.

More to know

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• Plate material: ceramic
• Cord length: 9 ft.
• Who it's for: anyone with damaged or fine hair who wants a gentle styler

Frequently Asked Questions

Are hair straighteners safe for my hair?

You may be wary of using high heat on your hair, but hair straighteners are perfectly safe for your strands when used correctly. "The key is to use them on dry hair and ideally as a finishing tool. I typically recommend smoothing with a round brush before straightening. Always apply a heat protectant before styling to shield your strands from high temperatures," says hairstylist and founder of Trademark Beauty Joseph Maine. “Also, it's important to keep the flatiron clean to ensure it heats evenly and doesn't snag your hair.”

How do I minimize heat damage from my straightener?

Heat damage is an avoidable issue if you have the right high-quality tool and prep routine. Sure, there are tons of flatiron options out there, and some are lower in price than others. But what you don’t pay in money, you might pay in results, as low-quality heated tools (regardless of their price tag) can quickly lead to scorched strands and breakage. When it comes to a searing-hot device you’re sandwiching your delicate strands between, it’s worth investing in quality.

What makes a hair straightener stand out? Here’s the gist: You’ll want a device that provides multiple heat settings to adjust to your hair type and has plates that are either ceramic, titanium, or a mix of both.

Beyond the tool you’re using, every single hairstylist agreed that the most important part of preventing heat damage is using a heat protectant. “I tell all my clients to think of it as a lightweight shield that keeps the cuticle sealed while the heat does its work,” says Gipson. A heat protectant creates a barrier over your strands and adds slip between your hair and heated plates to help prevent moisture loss, protecting the hair from getting brittle from exposure to extremely high temperatures.

New York City-based hairstylist Devin Toth adds to avoid passing over the same section of hair multiple times. “It's better to go over it once, slowly,” he explains. “People tend to have more damage in their face-framing area of hair because they hit it with the iron too many times to get them just right." Another key to straightening safely is to be mindful of the temperature of your flatiron. According to Toth, the optimal temperature to avoid burning is 365 degrees Fahrenheit, but it truly depends on your hair type and needs. “Fine hair generally needs much less heat than coarse hair or curly textures,” says Parra.

How do hair straighteners work?

"Flatirons work by using heated plates to temporarily alter the structure of your hair, making it straight. When you apply the heated plates to your hair, the heat breaks down the hydrogen bonds in the hair's cortex, causing it to straighten," says Maine. "Once your hair cools down or gets wet, these bonds reform, and your hair goes back to its natural state," Maine adds that varying materials like ceramic, titanium, or tourmaline have different effects on the heat distribution and speed of the straightening process.

What are the differences between ceramic and titanium plates?

These two materials are both effective at straightening hair, hence why they’re the most popular options available for flatiron plates, but each caters to different needs. According to all the stylists we spoke with, ceramic is the gentler option of the two, making it suitable for all hair types, but especially ideal for those with fine or fragile strands. “Ceramic plates reduce the risk of hot spots that can burn the hair,” notes Parra.

As for titanium, these plates do provide quicker, straighter results, but their heat can make them too intense for finer hair types. “Titanium plates deliver smooth and shiny hair that is noticeable under any lights, they deliver heat very quickly and usually a professional would use these types of straighteners,” explains Luis. Overall, we recommend titanium plates for those who have thicker hair types that are more resilient to heat damage.

How should I choose a hair straightener?

Picking a hair straightener is a personal choice and largely depends on your hair type and styling desires. "For fine or damaged hair, look for a flatiron with adjustable heat settings to prevent overheating—ceramic plates are great for even heat distribution without getting too hot," Maine tells Allure. He adds that if your hair is on the thicker, or coarser side, a hair straightener with titanium plates is ideal because they "can handle higher heat and manage frizz more effectively."

Toth explains that plate size and shape are key to selecting a hair straightener. "The wider the plate, the straighter the hair will look. So if you like to really bend and bevel the ends of your hair then choose a more narrow plate," says Toth. Maine echoes Toth, explaining that a "wider plate can straighten more hair at a time, which is useful for thicker hair, while a narrower plate is better for short hair, detailed styling like bangs, or achieving specialized styles like flatiron waves or curls.

According to Maine, you should also consider the type of plate edges featured on a hair straightener before making your purchase. "If the plates of the flatiron are slightly protruding out of the iron and the edges of the plates are beveled, then you will be able to effortlessly make curls with this tool," he states. "If the plates are not protruding with beveled edges, then the iron is mainly designed for straightening hair."

Meet the experts

• Devin Toth, a hair stylist at Salon SCK in New York City
• Joseph Maine, celebrity hair stylist
• Kaprisha Gipson, a New York City-based hairstylist
• Miguel Luis, a hairstylist at Rita Hazan Salon in New York City

How we test and review products

We always enlist a range of testers for any review, but hair-care products and tools are another story. While some can be used across different hair textures, lengths, curl patterns, thicknesses, colors (natural and unnatural), and concerns, many are created with specific consumers and their needs in mind. When reviewing tools, we also take into account testers’ experience levels. For instance, an innovative new blow-dryer may feature industry-leading technology, but if the only people who find it intuitive to use are professional hairstylists, we have to consider this when determining whether it is worthy of a recommendation.

For our review of the best hair straighteners, we enlisted the help of multiple editors, writers, contributors, and hair stylists with varying hair types and desired styling outcomes, and whether one product was tested across multiple hair types. Testers considered performance across three primary categories: efficacy, safety, ease of use, and value. For more on what's involved in our reporting, check out our complete reviews process and methodology page.

Our staff and testers

A beauty product is a personal purchase. You might be searching for a face cream to address persistent dryness or a new nail product to add to your Sunday self-care routine; you may simply be browsing around for the latest launches to hit the hair market. No matter what you seek or your individual needs and concerns, Allure wants to ensure that you love anything we recommend in our stories. We believe that having a diverse team of writers and editors—in addition to the wide range of outside testers and industry experts we regularly call upon—is essential to reaching that goal.

After all, can we really say a skin-care product is the "best" for people over 50 if the only testers we’ve solicited opinions from folks who have yet to hit 30? Can we honestly deem a high-end diffuser worthy of your hard-earned cash if it’s never been tested on curls? We're proud that our staff spans a wide range of ages, skin tones, hair textures, genders, and backgrounds, which means that we are able to fairly assess any beauty product that comes into the beauty closet.

Collage: Paula Balondo; Source images: Courtesy of brandsSave StorySave this storySave StorySave this story

The best drugstore self-tanners prove you don’t need a luxury price tag to score a believable, streak-free glow—rather, just a smart formula and a few minutes in your bathroom for application. Trust, the pharmacy aisle (or Amazon!) is stacked with self-tanners that deliver exactly that. Whether you want a fast-developing mousse for a last-minute dinner res or a gradual lotion you can slap on after every shower, these wallet-friendly picks rival their prestige counterparts in color payoff, wear time, and hydration.

Our Top Drugstore Self-Tanners

• Best Overall: Loving Tan Platinum Express 2 Hour Mousse, $45
• Best Gradual: Jergens Natural Glow Daily Moisturizer, $12
• Best Mousse: Bondi Sands Ultra Dark Foam, $30
• Best Airbrush: L’Oréal Paris Sublime Bronze Self Tanning Mist, $13

Frequently Asked QuestionsAccordionItemContainerButtonLargeChevron

• How do you make drugstore self-tanner look natural?
• How do you prep for self-tanner?
• What makes drugstore self-tanner different than prestige self-tanner?
• Meet the experts
• How we test and review products
• Our staff and testers

Even better: Many of them actually smell good, dry down quickly, and leave skin feeling smoother than when you started. We tested a ton of options to find out which drugstore self-tanners really deliver that just-back-from-vacation radiance without the dreaded orange undertone.

Best Overall: Loving Tan Platinum Express 2 Hour Mousse

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Loving Tan

Platinum Express 2 Hour Mousse

$45

Amazon

$40

Nordstrom

$45

Ulta Beauty

Why it’s worth it: It’s no surprise this mousse snagged a 2024 Best of Beauty Award. While it applies super dark (like, can’t-go-outside dark) and can look a bit streaky when applied, it dries quickly and doesn’t transfer onto clothing once it has some time to set. After a two-hour wait—the fastest on this list—and a rinse, it delivers one of the most natural-looking tans our editors have tried. Even if you err on the paler side, even the deepest of the four shades of this tanner reads believable with its olive-toned (not orange!) finish.

The aloe vera base keeps skin hydrated, while added caffeine (a known depuffing ingredient in body care) gives a subtle smoothing effect. The color continues to deepen over 24 hours, but never veers into “too much.” Pro tip: Use a very light layer on the face to avoid looking a little too tan. When we tested this product, we noticed it would typically fade after about five days, which is to be expected for a two-hour development window.

Allure commerce writer Lily Wohlner applying the Loving Tan Platinum Express 2 Hour Mousse

Lily Wohlner

Wohlner before and after applying the Loving Tan Platinum Express 2 Hour Mousse

Lily Wohlner

Tester feedback from commerce writer Lily Wohlner

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“At first, I was skeptical about how dark this tanner goes on, but it wins major points for drying quickly and never feeling tacky. The fast development is clutch—I can apply it at 5 p.m. and be gorgeously bronzed by 7 p.m., just in time for a dinner res. Even on naturally pale skin, the color turns out a believable golden bronze, so I never stress.” —Lily Wohlner, commerce writer

More to know

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• Key ingredients: aloe vera, caffeine, pomegranate
• Shades: 4 (Medium, Dark, Ultra Dark, Maximum)
• Development time: 2 hours
• Fragrance: none
• Lasts up to: 5 days

Best Gradual: Jergens Natural Glow Daily Moisturizer

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Jergens

Natural Glow Daily Moisturizer

$12 $11 (8% off)

Amazon

$10

Walmart

Former Allure shopping market editor Angela Trakoshis applying the Jergens Natural Glow Daily Moisturizer

Angela Trakoshis

Why it’s worth it: A perennial Best of Beauty and Readers’ Choice Award winner, the Jergens Natural Glow Daily Moisturizer has held onto its drugstore-icon status for good reason. It delivers a soft, believable bronze without any of the usual self-tanner hassle—no marathon dry times, no streaky surprises, and no rinse-off routine. The silky lotion sinks in fast, builds an even glow over a few days (make it a post-shower habit for effortless upkeep), and applies easily with just your hands—no mitt required. Thanks to hydrating glycerin and vitamin E, it doubles as your everyday body lotion, leaving skin so smooth and conditioned that you can skip an extra moisturizer altogether.

Tester feedback from former shopping market editor Angela Trakoshis

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“To apply this tanner, I use my hands since it’s more of a lotion and work it into my body (and immediately wash my hands afterward, because the last thing I want is orange palms). Since this is a gradual self-tanner, it’s going to take days of application to see that tan some through—but once it does, trust the glow will have been worth the wait.” —Angela Trakoshis, former shopping market editor

More to know

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• Key ingredients: vitamin E, elastin, hydrating complex
• Shades: 2 (Fair to Medium, Medium to Tan)
• Development time: gradual build with daily use
• Fragrance: light floral scent
• Lasts up to: use daily for continuous results

Best Mousse: Bondi Sands Ultra Dark Foam

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Bondi Sands

Ultra Dark Foam

$30 $20 (33% off)

Amazon

$29

Ulta Beauty

Why it’s worth it: Bondi Sands Self-Tanning Foam, a favorite of Irvine, California-based spray tan artist Audrey Spina, is a lightweight mousse that applies smoothly and dries down fast without a sticky finish or risking staining your clothing. “For the price, it gives the most even color, and the undertones lean olive and avoid that orange look that cheaper formulas often give,” says Spina, who recommends it to clients who want something reliable without spending too much.

Another pro? The instant tint makes it easy to see where you’ve applied it. Simply add a few pumps to a tanning mitt and use long sweeping motions all over your body, and leave it on for a minimum of six hours. Though it’s meant to develop overnight (usually a risky move for anyone with white sheets), it stays put almost instantly without transferring. Even better: It skips the classic self-tan scent. Instead, you get a soft coconut aroma, paired with soothing aloe and glycerin, so skin feels plush and hydrated while the bronze deepens.

More to know

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• Key ingredients: aloe vera, glycerin
• Shades: 3 (Light/Medium, Dark, Ultra Dark)
• Development time: up to 8 hours
• Fragrance: coconut
• Lasts up to: 5 days

Best for Beginners: L’Oréal Paris Sublime Bronze Self Tanning Mist

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L’Oréal Paris

Sublime Bronze Self Tanning Mist

$13 $12 (8% off)

Amazon

$12

Walmart

Why we love it: Sophia Avanzato, the founder of Main Line Spray Tan based in Villanova, Pennsylvania, calls the L’Oréal Paris Sublime Bronze Self Tanning Mist “incredibly easy to use.” Its secret? A 360-degree wide-jet applicator that sprays a lightweight, fine mist, offering a smooth, airbrushed effect. It may sound messy, but as long as you do it in the shower, the process is seamless. There’s no rubbing required, and the formula dries almost instantly and develops in as little as two hours. The result is a smooth, polished glow that’s subtle enough for a natural look, with the option to layer for a deeper bronze if you so please.

More to know

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• Key ingredients: castor oil
• Shades: 2 (Medium Natural Tan, Deep Natural Tan)
• Development time: up to 3 hours
• Fragrance: yes
• Lasts up to: use a few times weekly for continuous results

Frequently Asked Questions

How do you make drugstore self-tanner look natural?

A natural-looking result comes down to skin prep, blending, and restraint, says Avanzato. “You want to use less product on dry areas like elbows, knees, hands, and feet—as that’s where at-home tans tend to give themselves away—and always blend these spots with a damp mitt or makeup brush to diffuse the color,” she says. Another tip? Work in light layers instead of one heavy application because “it’s easier to build color than correct it.”

How do you prep for self-tanner?

Spina says prepping to apply a drugstore self-tanner is the same as you would for any other at-home tanner. “Shower and exfoliate the day before, and never the day of,” she says. Once you get out, “skip the heavy lotions—a light moisturizer only on dry spots like elbows and knees is enough.” Once the foam is on, keep your skin cool and dry until rinse time to get an even, streak-free tan.

What makes drugstore self-tanner different than prestige self-tanner?

“The biggest differences between drugstore and prestige formulations typically come down to ingredient quality and added skin-care benefits,” says Avanzato. “Prestige brands may use a higher quality DHA (the active tanning ingredient), and they may include more hydrating or skin-soothing ingredients.”

That said, Avanzato notes that many drugstore formulas perform impressively well and are more accessible for everyday use. “Prestige versions may offer a more luxurious feel, but a well-prepped and well-blended drugstore tan can look just as beautiful.”

Meet the experts

• Audrey Spina is a spray tan artist based in Irvine, California.
• Sophia Avanzato is the founder of Main Line Spray Tan based in Villanova, Pennsylvania.

How we test and review products

Before reviewing any makeup, we ask questions about a number of factors: What ingredients are in it? Does the brand offer a wide shade range inclusive of consumers with all skin tones and undertones? Is it safe for readers who have sensitive skin or wear contact lenses? Is it on the affordable side or more of a splurge? Is its packaging consciously designed or needlessly wasteful?

For our review of the best drugstore self tanners, we enlisted the help of multiple editors, writers, contributors, and makeup artists to review the products. This ensures our testing base spans different skin tones, genders, and dermatological conditions. We considered each product's performance across four primary categories: ingredients, wear and longevity, packaging, and inclusivity. For more on what's involved in our reporting, check out our complete reviews process and methodology page.

Our staff and testers

A beauty product is a personal purchase. You might be searching for a face cream to address persistent dryness or a new nail product to add to your Sunday self-care routine; you may simply be browsing around for the latest launches to hit the hair market. No matter what you seek or your individual needs and concerns, Allure wants to ensure that you love anything we recommend in our stories. We believe that having a diverse team of writers and editors—in addition to the wide range of outside testers and industry experts we regularly call upon—is essential to reaching that goal.

After all, can we really say a skin-care product is the "best" for people over 50 if the only testers we've solicited opinions from folks who have yet to hit 30? Can we honestly deem a high-end diffuser worthy of your hard-earned cash if it's never been tested on curls? We're proud that our staff spans a wide range of ages, skin tones, hair textures, genders, and backgrounds, which means that we are able to fairly assess any beauty product that comes into the beauty closet.

Collage: Paula Balondo; Source images: Courtesy of Allure editors and brandsSave StorySave this storySave StorySave this story

Toners have a reputation for being harsh (to put it politely), but the best toners for dry skin prove that’s not always true. While we do appreciate an exfoliating option for extra resurfacing, these products tend to come with high concentrations of actives, synthetic fragrances, and alcohol, especially if you’re using an intensive or astringent formula. That's all fine unless you have dry and sensitive skin. In that case, you should seek out face toners with a soothing, hydrating roster of ingredients. Even better news? There are a lot to choose from.

You may already know the heavy hitters. "Hyaluronic acid is a hydration powerhouse that attracts moisture to your skin; glycerin helps draw in moisture and keep your skin soft; ceramides help build the skin barrier," explains Connecticut-based, board-certified dermatologist Mona Gohara, MD. Nourishing ingredients like ceramides and niacinamide have also made their way into these formulas for an extra calming effect.

Our Top Toners for Dry Skin

• Best Overall: Dr. Jart+ Ceramidin Skin Barrier Serum Toner, $40
• Best for Mature Skin: Sulwhasoo First Care Activating Serum, $89
• Best for Dullness: Glow Recipe Cloudberry Bright Essence Toner, $38
• Best for Fine Lines: Haruharu Wonder Black Rice Probiotics Barrier Essence, $33
• Best for Sensitive Skin: Bloomeffects Royal Tulip Hydrating Bi-Phase Tonic, $39
• Best Alcohol-Free: Thayers Hydrating Milky Toner, $15
• Best for Combination Skin: SkinCeuticals Equalizing Toner Solution, $38
• Best for Redness: Violette_FR Boum-Boum Milk, $64

So, if dewy skin is among your complexion dreams, scroll ahead for the best toners for dry skin that'll make your skin feel soft, supple, and plump after each swipe—plus insight from board-certified dermatologists and editors.

Frequently Asked QuestionsAccordionItemContainerButtonLargeChevron

• What do toners for dry skin do?
• When should dry skin types use a toner?
• What ingredients should I look for in a toner for dry skin?
• Which toner ingredients should dry skin types avoid?
• Meet the experts
• How we test and review products
• Our staff and testers

Best Overall: Dr. Jart+ Ceramidin Skin Barrier Serum Toner

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Dr. Jart+

Ceramidin Skin Barrier Serum Toner

$40 $28 (30% off)

Amazon

$40

Sephora

Allure commerce producer Sarah Hoffmann applying the Dr. Jart+ Ceramidin Skin Barrier Serum Toner

Sarah Hoffmann

Why it's worth it: As you may have guessed, the Dr. Jart+ Ceramidin Skin Barrier Serum Toner acts as a hydrating serum and toner—pretty impressive. Its main ingredient is conditioning ceramides, but you can also expect your skin to get a double dose of moisture replenishment with the help of panthenol. The brand recommends applying this milky formula with a cotton pad to get the most out of each application, but you can also use your (clean!) fingers to pat the product in.

Hoffmann before applying the Dr. Jart+ Ceramidin Skin Barrier Serum Toner

Sarah Hoffmann

Hoffmann after applying the Dr. Jart+ Ceramidin Skin Barrier Serum Toner

Sarah Hoffmann

Tester feedback from commerce producer Sarah Hoffmann

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“This toner single-handedly saved me from crusty retinol face. When I first gave retinol a go, I'd smooth on a layer of this toner before and after applying and it handled the unpleasant dryness like a champ. I've tried many milky toners in my day and consistently come back to Dr. Jart—this toner and the matching moisturizing cream will never leave my routine, they're just too good to my sensitive and occasionally dehydrated skin.” —Sarah Hoffmann, commerce producer

More to know

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• Key ingredients: ceramides, panthenol
• Benefits: hydrating, soothing
• Who it’s for: all skin types, including sensitive
• Fragrance-free: yes

Best for Mature Skin: Sulwhasoo First Care Activating Serum

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Sulwhasoo

First Care Activating Serum

$110

Amazon

$110

Nordstrom

Allure commerce editor Sarah Han applying the Sulwhasoo First Care Activating Serum

Sarah Han

Why it's worth it: Sulwhasoo's First Care Activating Serum is the serum-toner combo we can't stop talking about. (Though it's labeled as a serum, it’s meant to be applied right after your cleansing steps to soothe skin and aid absorption of whatever follows.) The brand's proprietary Master Complex makes the formula special; blending ginseng with five other precious medicinal herbs and a vitamin C derivative delivers extra antioxidant-driven benefits. The result is a super lightweight formula that brightens, tightens, and even reduces redness.

Han before applying the Sulwhasoo First Care Activating Serum

Sarah Han

Han after applying the Sulwhasoo First Care Activating Serum

Sarah Han

Tester feedback from commerce editor Sarah Han

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“I've been using this for years because it's unlike any other toner I've tried; Korean brands are continually innovating and this is the sixth iteration of the serum. It does a fantastic job at replenishing and hydrating my skin after a thorough double cleanse. The herbal base is noticeable but not overwhelming; if anything, it's quite calming. My skin-care routine is incomplete without it.” —Sarah Han, commerce editor

More to know

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• Key ingredients: Sulwhasoo Master Complex (ginseng derivative), vitamin C, glycerin
• Benefits: brightening, firming
• Who it’s for: anyone with dry skin and an uneven tone
• Fragrance-free: no

Best for Dullness: Glow Recipe Cloudberry Bright Essence Toner

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Glow Recipe

Cloudberry Bright Essence Toner

$38

Amazon

$38

Sephora

$38

Glow Recipe

Allure contributor Annie Blackman applying the Glow Recipe Cloudberry Bright Essence Toner

Annie Blackman

Why it's worth it: Glow Recipe's Cloudberry Bright Essence Toner: It's giving radiance, it's giving fresh, and it's giving results. With an emphasis on evening tone, the formula works wonders as the first step in your skin-care routine, boosting absorption of the products that follow. The namesake cloudberry concentrate is loaded with vitamins C and E for brightening, while rice water, glycerin, and collagen amino acids amp up collagen production and moisture. And the orange, wavy glass bottle? So cute.

Blackman before applying the Glow Recipe Cloudberry Bright Essence Toner

Annie Blackman

Blackman after applying the Glow Recipe Cloudberry Bright Essence Toner

Annie Blackman

Tester feedback from contributor Annie Blackman

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“It’s like a barely-there skin-softener. I like how lightweight this stuff is—never feels like a bulky extra step in my routine. And the bottle is also so cute.” —Annie Blackman, contributor

More to know

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• Key ingredients: cloudberry concentrate, vitamin C, vitamin E, rice water, glycerin, collagen, coenzyme Q10
• Benefits: brightening
• Who it’s for: people who want more radiant, even skin
• Fragrance-free: yes

Best for Fine Lines: Haruharu Wonder Black Rice Probiotics Barrier Essence

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Haruharu Wonder

Black Rice Probiotics Barrier Essence

$20

Amazon

$28

Olive Young

Why it's worth it: Technically, this suped-up formula is an essence, with a whole cocktail of hydrating, skin-loving goodness like sunflower seed oil, rice extract, and a 5-ceramide complex that softens and plumps skin. But it’s not meant for only those with capital-d Dry skin: Haruharu Wonder Black Rice Probiotics Barrier Essence has an antioxidant-rich formula that also helps minimize pores the way a gentle toner would, creating a more even skin tone and texture. In fact, it could even help clear breakouts in our testing.

Allure contributor Devon Abelman applying the Haruharu Wonder Black Rice Probiotics Barrier Essence

Devon Abelman

Abelman after applying the Haruharu Wonder Black Rice Probiotics Barrier Essence

Devon Abelman

Tester feedback from contributor Devon Abelman

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“My skin is obsessed with this milky makgeolli goodness. I'm prone to hormonal breakouts, but this essence's nourishing-yet-gently-exfoliating combo of ceramides, fermented black rice, and acne-friendly oils helps keep my skin crystal clear and under control whenever my period comes around. Honestly, I get excited to put this on because I know it truly works. Sometimes, I just wash my face, put this on, and then slather on moisturizer because it's so supercharged with benefits that I don't always need a serum, too.” —Devon Abelman, contributor

More to know

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• Key ingredients: sunflower seed oil, meadowfoam seed oil, rice extract, galactomyces ferment filtrate, bifida ferment filtrate, 5 ceramide complex
• Benefits: hydrating, firming, plumping
• Who it’s for: those with dry, mature skin
• Fragrance-free: yes

Best for Sensitive Skin: Bloomeffects Royal Tulip Hydrating Bi-Phase Tonic

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Bloomeffects

Royal Tulip Hydrating Bi-Phase Tonic

$39

Credo Beauty

$39

Bloomeffects

Why it's worth it: Tone and moisturize in a single step with the Bloomeffects Royal Tulip Hydrating Bi-Phase Tonic. The multifaceted formula is the dream cocktail for sensitive skin, due in part to its soothing, moisture-replenishing combination of niacinamide, colloidal oatmeal, and green tea. This spray-on toner also features a calming botanical blend of chamomile, calendula, and Centella asiatica (cica) extracts, which can help dial down redness.

Allure features director Dianna Singh applying the Bloomeffects Royal Tulip Hydrating Bi-Phase Tonic

Dianna Singh

Singh after applying the Bloomeffects Royal Tulip Hydrating Bi-Phase Tonic

Dianna Singh

Tester feedback from features director Dianna Singh

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“Part essence, part toner, and completely hydrating, Bloomeffects Royal Tulip Hydrating Bi-Phase Tonic has been the first step in my morning routine for several weeks now—and my skin is softer and more supple for it. The milky formula melts into my skin in seconds, and I swear all the products I apply afterwards go on more smoothly.” —Dianna Singh, features director

More to know

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• Key ingredients: colloidal oatmeal, green tea extract, niacinamide, chamomile extract, calendula extract, cica extract
• Benefits: soothing, hydrating
• Who it’s for: everyone, including sensitive skin types
• Fragrance-free: yes

Best Alcohol-Free: Thayers Hydrating Milky Toner

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Thayers

Hydrating Milky Toner

$4

Amazon

$15

Ulta Beauty

$10

Walmart

Senior commerce editor Sarah Felbin applying Thayers Hydrating Milky Toner

Sarah Felbin

Why it's worth it: If Thayers’s original toner is too harsh—which may be due to its high concentration of exfoliating witch hazel extract—try the Hydrating Milky Toner, a moisture-packed formula made especially for dry and sensitive skin. Unlike the mattifying original, this gentle, alcohol-free toner quenches skin with a hydrating combination of glycerin and sodium hyaluronate (a form of hyaluronic acid) while snow mushroom extract seals moisture in for incredibly dewy results. Elderflower also makes an appearance in this formula to soothe and calm irritated skin, while a blend of glyceryl-based emollients smooths any rough, flaky texture.

Felbin after applying Thayers Hydrating Milky Toner

Sarah Felbin

Felbin after applying Thayers Hydrating Milky Toner

Sarah Felbin

Tester feedback from senior commerce editor Sarah Felbin

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“This is a major upgrade from the Seabreeze toner my mom gave me in middle school. The texture is so satisfying—it's super-thick, almost jelly-like, and feels so cooling on my face. It also sinks in seconds and gives me the perfect amount of glow. My skin looks smooth, but not too shiny (my pet peeve underneath makeup). I use it twice a day and genuinely look forward to slathering it on after I wash my face.” —Sarah Felbin, senior commerce editor

More to know

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• Key ingredients: snow mushroom extract, elderflower water, hyaluronic acid
• Benefits: hydrating
• Who it’s for: everyone, including sensitive skin
• Fragrance-free: yes

More toners for dry skin we like:

Best for Combination Skin: SkinCeuticals Equalizing Toner Solution

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SkinCeuticals

Equalizing Toner Solution

$38

SkinCeuticals

$38

Dermstore

$38

Bluemercury

Why it's worth it: If you need a gentle toner that still puts in hard work to bust blackheads and minimize the look of pores, Morgan Rabach, MD, a board-certified dermatologist based in New York City, suggests the SkinCeuticals Equalizing Toner Solution. “It combines hydroxy acids and calming botanicals to gently exfoliate, smooth, and soften skin,” she says. As its chemical exfoliators slough away flakes, bumps, and oil that’s been building up in your pores, this pH-balanced formula also actively soothes and moisturizes with rosemary, aloe, and chamomile extracts.

More to know

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• Key ingredients: witch hazel, glycolic acid, citric acid, malic acid, tartaric acid, lactic acid, rosemary extract, aloe, chamomile extract
• Benefits: exfoliating, hydrating, soothing
• Who it’s for: people who want to target texture concerns.
• Fragrance-free: yes

Best for Redness: Violette_FR Boum-Boum Milk

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Violette_FR

Boum-Boum Milk

$64

Sephora

$64

Violette_FR

Why it's worth it: Don’t let the lightweight mist fool you—each spritz of Violette_FR’s Boum-Boum Milk acts as an ultra-hydrating toner, serum, and moisturizer all in one formula. Its conditioning formula targets dehydration and irritation with its moisture-replenishing combination of birch sap extract, glacial water, and squalane, leaving skin smoother and softer with every spritz. Its hyper-moisturizing formulation also helps calm skin and minimize redness, making it perfect for those who flush easily.

Tester feedback from contributor Jennifer Hussein

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“My skin easily flushes, especially after a workout, and this spray is the perfect cool-down for it. Its mist is so lightweight, so over-spraying isn’t an issue, and the formula makes my skin feel so soft and silky after spraying. I love that it’s a spray so I can apply whenever, wherever, and it doesn’t have a sticky residue like other face mists I’ve tried.” —Jennifer Hussein, contributor

More to know

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• Key ingredients: birch sap extract, glacial water, squalane
• Benefits: hydrating, soothing
• Who it’s for: anyone with dry, flushed skin
• Fragrance-free: yes

Best for Acne-Prone Skin: Anua Heartleaf Soothing Toner

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Anua

Heartleaf 77 Soothing Toner

$23 $16 (30% off)

Amazon

$23 $16 (30% off)

Soko Glam

Why it's worth it: A little love letter to all glass-skin girlies: Anua's Heartleaf Soothing Toner is the ideal face-prepper. Powered by the naturally anti-inflammatory, anti-bacterial heartleaf plant (Houttuynia cordata), board-certified dermatologist Hee Jin Koh, MD, calls this toner a win for people with acne-prone skin. Use it in the morning and night as the first step after cleansing for an extra dose of moisture that'll leave your skin looking and feeling soothed.

More to know

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• Key ingredients: heartleaf extract, glycerin, matricaria flower extract
• Benefits: clarifying, soothing
• Who it’s for: acne-prone skin
• Fragrance-free: yes

Best for Uneven Skin Tone: Charlotte Tilbury Glow Toner

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Charlotte Tilbury

Glow Toner

$55

Amazon

$55

Nordstrom

$55

Revolve

Why it's worth it: Dr. King says the Charlotte Tilbury Glow Toner is the perfect dew-enhancer for anyone wrangling dryness. "This acid-free hydrating toner is formulated with sodium hyaluronate and glycerin to replenish moisture into the skin, shea butter to support the skin barrier, and niacinamide to improve skin tone and texture," she says. The addition of prickly pear extract supports the skin's natural exfoliation process.

More to know

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• Key ingredients: sodium hyaluronate, glycerin, shea butter, niacinamide, prickly pear extract
• Benefits: hydrating, smoothing
• Who it’s for: people with dark spots and hyperpigmentation
• Fragrance-free: no

Frequently Asked Questions

What do toners for dry skin do?

Toners have a reputation for exfoliating, but many formulas also contain hydrating ingredients to plump and soften skin. "Toners for dry skin are like the extra drink of water your face didn't know it needed," says Dr. Gohara. "They help hydrate, soothe, and balance your skin. Old-school toners were known for stripping the skin, whereas new ones can do good." She adds that the right toner locks in moisture and creates a better canvas for your moisturizer to get to work.

When should dry skin types use a toner?

According to Dr. Rabach, those with dry skin should use a toner after washing their face, especially if they still feel or see makeup and sunscreen residue after cleansing. “This step helps balance the skin’s pH and prep it to fully absorb the rest of your skincare products, like serum and moisturizer,” she says.

What ingredients should I look for in a toner for dry skin?

As you may know, not all toners are created for all skin types, and your dry skin needs a formulation that won't over-strip your skin's conditioning natural oils. Hadley King, MD, a board-certified dermatologist based in New York City, says that dry and sensitive skin types should avoid harsh active ingredients in their skin-care products, like alcohol, salicylic acid, and glycolic acid, in order to reduce the risk of irritation. "If you have dry skin, look for toners with hydrating ingredients like glycerin, hyaluronic acid, lecithin, aloe vera, and rosewater," she adds. Thankfully, these ingredients are not only easy to find but also featured in an array of skin-care products across every budget.

Which toner ingredients should dry skin types avoid?

Look for formulas that are alcohol-, fragrance-, and dye-free since they can exacerbate dryness, according to Dr. Rabach. “Avoid toners with active ingredients like retinols and exfoliating acids which can dry your skin out more,” she adds.

Meet the experts

• Mona Gohara, MD, a board-certified dermatologist based in Connecticut
• Morgan Rabach, MD, a board-certified dermatologist based in New York City
• Hee Jin Koh, MD, a board-certified dermatologist based in New York City
• Hadley King, MD, a board-certified dermatologist based in New York City

How we test and review products

When Allure tests a product, our editors look at it from every angle in an effort to best serve you. We review ingredients, scrutinize brand claims, and, when necessary, examine peer-reviewed scientific and medical studies. In addition to testing each and every product that's included in each and every review, we rely on experts who shape their fields, including dermatology, cosmetic chemistry, and medicine, to help us vet the ingredients and formulas.

For our list of the best toners for dry skin, we considered each product's performance across five primary categories: product ingredients and efficacy, packaging, fragrance, texture, and product wear. Every product was determined to have excelled in each category by our editorial team, which is composed of in-house writers and editors as well as contributors—along with special consideration from three dermatologists. To learn more information on our reporting and testing processes, read our complete reviews process and methodology page.

Our staff and testers

A beauty product is a personal purchase. You might be searching for a face cream to address persistent dryness or a new nail product to add to your Sunday self-care routine; you may simply be browsing around for the latest launches to hit the hair market. No matter what you seek or your individual needs and concerns, Allure wants to ensure that you love anything we recommend in our stories. We believe that having a diverse team of writers and editors—in addition to the wide range of outside testers and industry experts we regularly call upon—is essential to reaching that goal.

After all, can we really say a skin-care product is the "best" for people over 50 if the only testers we've solicited opinions from folks who have yet to hit 30? Can we honestly deem a high-end diffuser worthy of your hard-earned cash if it's never been tested on curls? We're proud that our staff spans a wide range of ages, skin tones, hair textures, genders, and backgrounds, which means that we are able to fairly assess any beauty product that comes into the beauty closet.